Trint

SEPTEMBER 10, 2021

Since the introduction of the internet, digital communication in business has evolved rapidly. From how we interact with colleagues internally to how we engage with clients and prospects, these technological advances have overhauled the world of business. Implementing a strong hashtag alongside your product will aid brand identity.

Communication 130

Communication Social Media Business Marketplace as a Service 130

Intercom, Inc.

MARCH 15, 2022

This is a huge wasted opportunity, as research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. So how can you create more personalized and engaging marketing campaigns? The best way to engage people is by sending the right message, at the right time, in the right place.

Engagement 129

Engagement Marketing Communication Mobile 129

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands.

Communication 98

Communication Onboarding User Experience Retention 98

User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding Social Media Development 98

Intercom, Inc.

OCTOBER 12, 2022

Customer engagement is the lifeblood of internet business. At Intercom, we understand that the best way to engage your customers is by delivering the right message, to the right person, at the right time. Customize your customer engagement strategy with our next-generation Messenger. Here’s what we’ve built.

Engagement 104

Engagement Scale Branding Communication 104

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. The crux lies in understanding the fundamental essence: positioning is the bedrock of all communication endeavors. What is positioning?

Branding 98

Branding Startup Development Strategy 98

User Pilot

MAY 16, 2023

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends.

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 100

Branding Social Media Trends Systems Review 100

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Branding 144

Branding Social Media Construction Communication 144

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

Sixteen Ventures

JUNE 20, 2018

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc., The History of the Communication Model.

Communication 56

Communication Engagement Scale Systems Review 56

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

Totango

MAY 11, 2021

Stakeholder engagement and management is critical for customer retention. How Do You Optimize Stakeholder Engagement? A well-designed stakeholder engagement and management strategy includes two key components: An action plan for promoting stakeholder engagement. Create a Stakeholder Engagement and Management Plan.

Engagement 84

Engagement Strategy Management CTO 84

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

Neil Patel

JANUARY 17, 2022

The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Let’s look at them one-by-one.

Branding 130

Branding Marketing AI Search Social Media 130

SaaStr

SEPTEMBER 3, 2023

As CMCO, Luca Penati leads marketing and communications worldwide, leveraging the success of BEE’s visual builders across many industries and more than 180 countries. With BEE, teams and organizations of any size can experience an easy, fast way of creating engaging content for their internal and external communications needs.

Consulting 186

Consulting Communication Startup Branding 186

User Pilot

JULY 29, 2021

Are you looking for customer engagement solutions that can give you an upper hand in creating stronger customer relationships? It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. You can implement contextual communication using modals , checklists , tooltips , and micro surveys.

Engagement 98

Engagement Software Review SaaS Onboarding 98

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Branding 138

Branding Marketing Social Media Technical Review 138

TrackStreet

FEBRUARY 16, 2024

While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. This article shares the foundations of MAP policies that you need to know as a brand owner or manufacturer. Why is MAP Policy Pricing Important for Brands?

Branding 40

Branding Technical Review Advertising Systems Review 40

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer. Brand Voice is Critical to Brand Loyalty. How does this all fit within their brand voice?

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Totango

SEPTEMBER 11, 2020

Today, however, data-driven customer engagement software allows organizations to efficiently engage with clients in a way that is also personalized and valuable to the customer. Engaging Customers, Both New and Established. How Data-Driven Customer Engagement Optimizes Your CS Team to Meet Client Needs.

Engagement 81

Engagement Data Customer Lifetime Value Healthcare 81

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Engagement. Authenticity.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Totango

APRIL 16, 2021

Personalized customer engagement promotes more active use of your product and stronger relationships with your brand. Personalization builds customer trust in your brand, strengthening your relationship. Learn what types of communication you can personalize and what techniques you can use to promote personal engagement.

Engagement 69

Engagement Communication Onboarding Customer Success 69

Totango

OCTOBER 3, 2019

Customers have more choices than ever, so it’s critical that you take a customer-centered approach and offer personalized customer engagement. The Importance of Personalized Customer Engagement . If you said “yes,” you know the power of personalized customer engagement. . Communicate Frequently.

Engagement 68

Engagement Communication Branding Onboarding 68

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 110

Scale Engagement Scaling Strategy 110

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. Design a Strategy.

Communication 70

Communication Sales Recruiting Marketing Sales 70

Buffer Resources

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.   Unfortunately, social media algorithms love engagement, whether positive or negative.

Social Media 109

Social Media Branding Banking Communication 109

Buffer Resources

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”  A media kit (also called a press kit or collaborations kit) is a document or website creators or influencers will send to brands they’re looking to partner with on their social platforms.

Social Media 92

Social Media Branding Metrics Engagement 92

How To Buy Saas

JULY 8, 2023

In the world of software, the growth and success of a company are often determined by its ability to establish a strong brand. SaaS companies rely on their brand reputation to attract and retain customers, maintain customer loyalty, and stay ahead of the competition. However, building a strong SaaS brand is no easy feat.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

Neil Patel

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. Questions Can Boost Engagement. Engaging your audience is essential.

Engagement 104

Engagement Travel Social Media Branding 104

Totango

MAY 29, 2019

When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer success teams emphasize the use of regular customer engagements to keep the customer relationship strong. Customer Engagement Objectives to Strive For.

Engagement 63

Engagement Social Media Branding Enterprise 63

The Marketing & Growth Hacking Publication

APRIL 11, 2019

Such real-time communication is facilitated through the power of beacon technology. It involves using location-based technology to target potential customers with hyper-personalised ads or communication based on their proximity with and within the retail store, enabling them to make a purchasing decision immediately.

Technology 40

Technology Engagement Branding Marketing 40

Neil Patel

OCTOBER 24, 2020

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in.

Outsourcing Services 115

Outsourcing Services Sales Hiring Engagement Scale 115