SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. We restructured all of our messaging around our Content Cloud to create a simplified go-to-market message that says what it does, and does what it says. At Box, we’ve found a lot of success in getting customers to adopt new features within Content Cloud.

Scale 243

Scale Scaling Sales Hiring Software Review 243

SaaStr

FEBRUARY 28, 2024

So Braze is one of the quiet winners in today’s SaaS and Cloud world. 500k+ Customers Fuel Growth, Up 28% — And NRR is 121% There A story of many SaaS and Cloud leaders today. But they couldn’t break into top French brands until they opened a local office with an in-person sales and success team.

Sales Hiring 213

Sales Hiring Scale Cloud Enterprise 213

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. But I also handle our integrations with things like CloudFlare, New Relic, and all the major cloud providers.

Software Review 128

Software Review Technical Review Development Team Review Branding 128

SaaStr

AUGUST 5, 2021

We all know times are good in SaaS and Cloud — but just how good? Is it all the big public cloud vendors and a handful of outliers? It really is almost everyone at SaaS that is at scale and has a winning brand. Really impressive, accelerating, Datadog quarter. — Jamin Ball (@jaminball) August 5, 2021.

SaaS 331

SaaS AWS Cloud Scaling 331

SaaStr

JULY 14, 2023

We’ll have 12,000+ of the best in SaaS and Cloud all coming together to share, scale, and learn. We’ll have over 100 of the leaders in SaaS as sponsors, from Salesforce to Expensify, from Google Cloud to G2, and so much more! Want to get your brand out in front of 12,000+ of the best of the best in SaaS?

Scale 188

Scale Cloud Branding Scaling 188

Tom Tunguz

FEBRUARY 7, 2018

However, continuing this way isn’t the path to huge scale. Three yards and a cloud of dust. To have built a brand. As the business increases it scale, the management team needs to plan further and further out in time. Then the team returns focus to hiring, evolving the product, and closing customers. Every damn day.

Scale 209

Scale Scaling Sales Recruiting Startup 209

SaaStr

NOVEMBER 3, 2023

Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. ” Scale-Up in Revenue: “Annual influenced 30 opportunities in our pipeline. Just great for branding, awareness, and ICP.” Leading Cloud Provider #2: “We’ve renewed for the 6th time.

Scale 205

Scale Payments Payment Services Payment Solutions 205

SaaStr

FEBRUARY 13, 2021

Its definitely at least a Cloud infrastructure and applications company for SMBs: And its also a great case study of learning how to sell and market to SMBs at scale. At $4B of revenue of scale. SaaS is profitable at scale. SMB growth in Cloud and SaaS is still going strong! GoDaddy generates $1.1B

SMB 286

SMB Cloud Scaling Investment 286

SaaStr

APRIL 5, 2023

All in the Cloud! Slowly driving up ARPU core metric at scale, but challenging with low NRR. Everyone can use it, especially if you localize your product at scale. The LivePerson of today isn’t the early grab-and-go SaaS app I used back in the day, but I still have some positive emotional attachment to the brand from then.

Scale 226

Scale AI Scaling Enterprise 226

Intercom, Inc.

DECEMBER 5, 2019

Unarguably one of the biggest brands in the world today. On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Without a strong rudder, you risk your ship running aground.

Scale 118

Scale Scaling Artificial Intelligence Business 118

SaaStr

JANUARY 23, 2023

With the BVP Cloud Index down 40%+ from a year ago , and many of the top Cloud leaders trading for as low as 5x ARR, it’s just hard to justify a later stage $300m-$400m valuation round these days, let alone a true unicorn round. Second, top funds (including Sequoia this week) have brand-new Seed funds.

AWS 287

AWS Venture Capital Finance Cloud 287

User Pilot

MAY 31, 2023

Nominal scale questions The nominal scale questions categorize or identify objects without any inherent order or numerical value. Creating nominal scale questions in Userpilot. Ordinal scale questions The ordinal scale questions introduce a ranking or ordering of answer options to check if one thing ranks higher than others.

Data Analysis 98

Data Analysis Scaling Artificial Intelligence Data 98

SaaStr

DECEMBER 25, 2020

The Cloud picked itself up, and accelerated 6+ years into the future. Next up, we brought together some of the top VCs in Cloud to share with us how investing has changed in 2020, from Aileen Lee of Cowboy Ventures to David Sacks of Craft Ventures and many more. Learn about where they see the Cloud going in 2021 and beyond. #4:

Technical Review 278

Technical Review Cloud Enterprise Engineering 278

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. Companies in our region are good at achieving PMF and scaling to $1 million-$5 million ARR efficiently. To attract A talent, one needs to build an A brand. That’s too tactical.

Scale 200

Scale Sales Hiring Cybersecurity Underperforming Technical Team 200

SaaStr

NOVEMBER 23, 2022

But London clearly will be even larger and more dynamic, as the hub of SaaS and Cloud in Europe. Everyone will learn to share and scale from the best — together. Also, sponsoring multiple events is a great way to scale pipeline, enhance your brand, and meet with your customers and fans all across the year.

Scale 225

Scale Cloud Scaling Pricing 225

SaaStr

JULY 27, 2023

Whether you’re in it for the long haul and need cash to scale, or you’re looking for a speedy exit — or even if your dream is to become part of something bigger, where you can watch your product live on as part of a legacy brand — the folks who can make it happen will be here. And they want to meet YOU.

Venture Capital 181

Venture Capital Banking Cloud Investment 181

SaaStr

MARCH 2, 2023

Jiminny is the conversation intelligence platform that records, transcribes and analyzes sales calls to help teams coach at scale, win more deals and smash targets. Ramp up quality engagement, stop guessing what works and own your NRR. Ready to start boosting revenue? Zendesk products are built with love to be loved.

Scale 197

Scale Technical Review Software Review Machine Learning 197

SaaStr

JANUARY 11, 2024

Because company data now lives in a constellation of cloud applications, this data is not readily accessible for data scientists or analysts, nor is it easily presentable in critical business applications used for decision-making. They eventually gave way to, at the time, no-name brands like Google, Amazon, and Salesforce.com.

Technical Review 256

Technical Review Scale Management Sales Hiring 256

SaaStr

NOVEMBER 7, 2021

6 Top Sessions On Scaling From SaaStr Annual 2021. Top Videos This Week: #1 “State of the Cloud 2021 with Bessemer Venture Partners” Folks just keep watching this one from 2021 Annual! #2: Is It Now “Triple, Triple, Triple, Double, Double, Double” — T3D3 — For Top Tier SaaS Startups?

Scale 203

Scale Cloud Startup Scaling 203

SaaStr

JULY 29, 2021

SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power from their over 100 integrations that exist within their App Directory. SaaStr is the world’s largest community of SaaS executives, founders and entrepreneurs.

Scale 236

Scale Cloud Government B2B 236

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise. The first is a migration to the cloud. We operate at great scale.

Scale 167

Scale Enterprise Scaling Sales Hiring 167

SaaStr

JANUARY 13, 2021

SEO and brand continue to work at scale. A vivid reminder that investment in content and brand pay dividends … forever. Atlassian only spends 15% of its revenue on sales and marketing, which is the lowest or close to it of any Cloud leader. It’s never to late to add a great Free edition.

VP of Engineering 249

VP of Engineering Scale Enterprise Branding 249

SaaStr

NOVEMBER 23, 2021

Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. Key Takeaways.

Cloud 236

Cloud Investment Scaling SaaS 236

SaaStr

JUNE 21, 2020

4: “Brand Demand: Creating Clarity and Driving Growth Amidst Uncertainty with Microsoft for Startups” We don’t think enough about brand. Fast forward just a few years, and now we are in the Age of Decacorns for SaaS and Cloud. #6: We should think more about it. It’s enduring. #5:

Scale 241

Scale PayPal Cloud Startup 241

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. Scaling Revenue in 2022: What’s the Same and What’s Different? If you haven’t already, sign up here for tickets before we sell out.

Scale 227

Scale Sales Hiring Marketplace as a Service B2B 227

SaaStr

AUGUST 22, 2021

. “The Reason Behind the Brex Billboards in SF with CEO at Brex” A short take on how Brex thinks about awareness and brand marketing. #3 “Byron Deeter, Bessemer Ventures + Jason Lemkin on Cloud 100, Growing 100% at $100m ARR, & More” A great deep dive on where the bars for SaaS startups really are today.

Scale 265

Scale Cloud Enterprise Startup 265

Intercom, Inc.

APRIL 22, 2019

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. He joined me for a conversation on tackling issues that come up as you scale your customer experience. When scaling your customer experience, remember AI can’t simulate human empathy.

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

MARCH 14, 2021

And if all SaaS markets are bigger, if every segment of business is moving more and more to the cloud … then even if the Law of Large Numbers is true for you … it should be true later. Your Brand Boosts Marketing (and Pricing). Once you hit just a few million in ARR, you’ll start to develop a mini-brand.

Scale 260

Scale Branding Churn Pricing 260

SaaStr

NOVEMBER 24, 2021

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins. When should you scale?

Scale 176

Scale Sales Hiring Compensation Sales 176

SaaStr

DECEMBER 6, 2021

Will they help you to scale? You want it to be realistic, but you also want to demonstrate to your investors that you can scale and grow. Before going public, PagerDuty landed on tailwinds like cloud adoption and migration, DevOps transformation, and digital acceleration (formerly digital transformation). What’s going to change?

DevOps as a Service 215

DevOps as a Service Scale Cloud Interviewing 215

Tom Tunguz

MARCH 12, 2013

How much is the most valuable brand in the world, Coca-Cola worth? Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). Look at every commodity industry to see the value of branding.

Branding 100

Branding Startup Cloud Technology 100

SaaStr

JANUARY 6, 2021

Swagup , a SaaS startup streamlining swag creation and distribution for brands, is looking for a veteran sales leader to accelerate their growth. InEvent , a virtual and hybrid events platform, is looking for a VP of Sales to bring their cloud-based products to the emergent hybrid event market. More on this opportunity here.

Sales Hiring 309

Sales Hiring Scale Payment Solutions Payments 309

SaaStr

JUNE 6, 2021

“12 Key Levers of SaaS Success with David Skok” Another SaaStr Classic, and David is also coming back for a brand new MasterClass at SaaStr Annual!! ThoughtSpot’s CEO was previously the CRO at Nutanix, and scaling revenue is his passion. Grab tickets here. #4. Bottoms up or Top Down selling?

New CTO 166

New CTO CTO Cloud Enterprise 166

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. Sustainable scaling, therefore, becomes key in maintaining long-term success amidst uncertain times.

Venture Capital 198

Venture Capital Scale Technical Review Software Review 198

Intercom, Inc.

DECEMBER 31, 2019

The most triumphant transfer of control from an original generation leader to a new CEO was surely that of Microsoft, which pivoted from chasing after Apple’s success in the consumer space under Steve Ballmer (don’t mention Nokia ) to successfully focusing on the cloud under Satya Nadella (please do mention Azure). The scale is extraordinary.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 227

Scale Sales Hiring Scaling B2B 227

SaaStr

OCTOBER 26, 2022

Grammarly launched during the age of cloud computing, big data, and natural language processing algorithms. This created an opening for the brand to introduce its communication system. Grammarly worked with users to build the first version of the product, helping the brand better understand why users wanted to write accurately.

Enterprise 168

Enterprise Scale Sales Communication 168