Neil Patel

APRIL 7, 2021

A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. It’s also available in audio format.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

OpenView Labs

JULY 21, 2021

Summer is upon us, and so are the many recommendations of books that one should read. Many lists focus on recently or about-to-be published books. This is a list of books that describes my journey, post facto, of building online software and running a company that makes such software. Today the book is as relevant as ever.

Business 101

Business Artificial Intelligence Blockchain Software Engineering 101

Intercom, Inc.

DECEMBER 1, 2021

Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on. At Intercom, we’ve developed the GEMS framework to help everyone on our teams achieve best-in-class written communication.

Communication 118

Communication Underperforming Technical Team Sales Technical Review 118

Sales Hacker

APRIL 19, 2022

You need to be a lot more on your toes and be innovative, because they know all the tricks in the book. Shruti Kapoor: Some of the ideas from Yuval Noah Harari, the book Sapiens , especially the idea about the power of stories in terms of how our society has evolved. The importance of self-awareness and honesty for founders [20:44].

Communication 82

Communication Underperforming Technical Team Innovation Startup 82

Tom Tunguz

MAY 7, 2014

Some of the best content to be found about startups is locked in books. Thomas Kjemperud asked me yesterday for a 140 character recommendation of one book for founders. These are the books I go back to, time and again, when I have a question or I’m looking for an insight. The BMG is clear and simple but comprehensive.

Underperforming Technical Team 147

Underperforming Technical Team New CTO CTO Government 147

Tom Tunguz

MARCH 19, 2023

During that session, she alluded to a book sharing her expertise in building exceptional teams at two of the most successful startups. That book, Scaling People : Tactics for Management & Company Building. is a book a management team could take to an offsite to develop or re-imagine the entire operating system of a business.

Startup 192

Startup Scale Systems Review Compensation 192

Natalia Luneva

DECEMBER 23, 2020

Apparently I’ve consumed more than 100 books in 2020. I previously shared my top 10 business books from 2019. For some readers, it might seem confusing what a physicist’s book has to do with marketing and business at all. Reminds me of another book by Carol Dweck called Mindset. I recommend this book a lot.

Scale 52

Scale Underperforming Technical Team Sales Hiring Social Media 52

Buffer Resources

MARCH 29, 2024

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer.   Here’s how we set up our book club, along with some key takeaways our team had reading this book.

Development Team Review 89

Development Team Review Customer Support Communication Development 89

Tom Tunguz

JANUARY 21, 2013

But far and away my biggest challenge was effective communication. One friend in particular just handed me a book, which as I found out later is a sort of consulting bible, the Minto Pyramid Principle. The MPP is a book of design patterns for making arguments. I simply couldn’t articulate my points in convincing ways.

Communication 100

Communication Consulting Construction Leadership 100

OpenView Labs

MAY 28, 2019

Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. One of the main reasons I decided to write the book on product led growth was because I witnessed first-hand the power of Product Led Growth.

Acquisition 61

Acquisition Innovation Business Model Software 61

SaaStr

OCTOBER 6, 2023

They collect the payment online and take a 15% fee for every booking. Every hotel room is fully booked. Talking about traction when you have none No time box The only way to communicate whether you’ve done something quickly is if the traction slide includes how much time you’ve spent doing it. That’s it.

Payment Methods 213

Payment Methods Startup Payment Solutions Sales Hiring 213

SaaStr

SEPTEMBER 4, 2023

you will be surprised how many you book (I think I did 9 meetings last year). I often start with something like “we keep your CEO out of jail” (because we take on all sales tax compliance and risk) and that is more interesting than a long winded full explanation which you can certainly get into once they’re hooked. Don’t use a laptop.

Travel 218

Travel compliance Communication Branding 218

User Pilot

JULY 31, 2023

Userpilot is an excellent onboarding tool that enables effective in-app communication and on-demand user support. Zendesk stands out as a top customer service platform for enterprise companies, providing omnichannel communication and customizable automation features. To see how Userpilot could replace Intercom, book the demo!

Social Media 98

Social Media SaaS Marketplace as a Service Communication 98

User Pilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. TL;DR Customer communication pain points refer to the problems customers encounter when trying to get help through your support channels. Analyze customer data and improve in-app communication with interactive guides.

Communication 105

Communication SaaS Payments Payment Solutions Payment Methods 105

Tom Tunguz

AUGUST 8, 2021

It’s the canonical book on modern pricing. how to communicate pricing changes. He is the co-author of Monetizing Innovation , which I wrote about in this blog post. During the session, we’ll cover: the types of pricing strategies. the key factors to think about when pricing. when to employ usage and seat based pricing.

Pricing 233

Pricing Startup Strategy Innovation 233

OpenView Labs

MAY 28, 2019

Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. One of the main reasons I decided to write the book on product led growth was because I witnessed first-hand the power of Product Led Growth.

Acquisition 43

Acquisition Innovation Business Model Software 43

SaaStr

JANUARY 24, 2022

Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? Mistake #1: Bookings are not revenue. More often than not, the response is, “Well, our bookings are __”. My next question is then, “What do you define as booking?” And then — he sent me his financials. But don’t.

Finance 320

Finance Outsourcing Services Systems Review Technical Review 320

User Pilot

NOVEMBER 29, 2023

A great retention specialist must have the following skills: Excellent communication and negotiation skills. Here are the five must-have skills for every good retention specialist: Strong communication and negotiation skills : Negotiating with customers to renew contracts and understand reservations isn’t easy.

Retention 105

Retention Customer Lifetime Value Churn Outsourced Development 105

OpenView Labs

MAY 28, 2019

Editor’s Note: This article covers one chapter from the book on “ Product-Led Growth: How to Build a Product That Sells Itself ” written by Wes Bush, founder of Product-Led Institute. One of the main reasons I decided to write the book on product led growth was because I witnessed first-hand the power of Product Led Growth.

Acquisition 40

Acquisition Innovation Business Model Software 40

Sales Hacker

SEPTEMBER 8, 2020

The platform allows sales reps to deliver consistent, relevant and responsible communication for each prospect every time, enabling personalization at scale. We were, for so long, sending so many outbound communications to clients across a broad spectrum of the universe. In terms of books, I love books in two categories, for me.

Scale 71

Scale Artificial Intelligence Sales Recruiting Consulting 71

User Pilot

JULY 31, 2023

Product marketing management requires many skills: to be proficient at research, highly organized, empathetic (able to put themselves in their user’s shoes), storytelling and communication, and a foundation of product management. Here is a compilation of books we personally like: Product Rantz by Emilia Korczynska.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

FEBRUARY 15, 2024

Integrating email with Salesforce centralizes communication , boosts productivity, improves lead tracking, increases email personalization , and enhances email campaign management. Book the demo! Such data can help you create more targeted email campaigns and ensure seamless cross-channel communication. Want to find out more?

Cloud 105

Cloud Engagement AWS Data 105

Intercom, Inc.

JUNE 7, 2022

Live chat – especially when it’s part of a modern customer communications platform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. Livestorm booked 233% more sales demos with Intercom. The promise of live chat for sales teams is being able to connect faster with higher quality leads.

Sales Funnel 245

Sales Funnel Sales Headcount Subscription 245

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

User Pilot

SEPTEMBER 14, 2023

Product marketers can help product teams identify the product’s USPs and communicate its value proposition to customers. Book the demo to see how Userpilot can help your product and marketing teams drive product success! What is product management? One could say that marketing is a bridge between product development and the market.

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

JULY 18, 2023

Team collaboration tools enhance communication within product teams for increased productivity and smooth product delivery. Use a free trial and book a demo whenever possible. Book the Userpilot demo to see how its feedback, analytics , and engagement features can support your product growth.

Software Review 98

Software Review Software Management Azure 98

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. To drive customer acquisition , retention, and account expansion , marketing-led companies focus on showcasing the value of their products in their communication with existing and prospective customers. What is marketing-led growth?

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

FEBRUARY 26, 2024

Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. Book the demo! If there aren't enough demo bookings – tweak the design of the CTA buttons. For each funnel stage, choose relevant metrics. Want to learn more about funnel analytics in Userpilot?

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

Intercom, Inc.

FEBRUARY 25, 2021

In fact, in 2019, she literally wrote the book on it – Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business). CX teams wear a lot of different hats – they have to be problem-solvers, project managers, good listeners, and excellent communicators.

Scale 211

Scale Consulting Interviewing Customer Support 211

User Pilot

FEBRUARY 14, 2024

Thanks to the Gong<>Salesforce integration you can use AI-generated insights from user communications in Salesforce for improved sales strategies. Book the demo to find out more! Slack integrates with Salesforce to facilitate better internal communication and collaboration. What are Salesforce integrations?

Payments 105

Payments Payment Services Payment Methods Payment Solutions 105

Intercom, Inc.

SEPTEMBER 29, 2022

Since then, the skills and lessons I’ve learned in software engineering have helped me write and publish my own book. Communication skills, time management skills, teamwork experience – all of these things are invaluable assets for any role you take on. . I used the same approach when it came to writing my book.

Software Review 104

Software Review Technical Review Software Engineering Engineering 104

User Pilot

NOVEMBER 20, 2023

Other important skills and qualities of TPRs are business sense, strategic thinking, communication and negotiation, empathy, and charisma. Book the demo to see how it can help your technical product managers. The communication works both ways. What is a technical product manager?

Management 105

Management Software Development Engineering Market Research 105

User Pilot

JANUARY 22, 2024

Book the demo! Instead, a low-touch approach will be sufficient for dealing with occasional customer issues and in-app communication will be more effective at reaching end users than face-to-face interactions. If you want to find out more about Userpilot and how it can help you refine your customer success model, book the demo!

Customer Success 103

Customer Success Sales Hiring Scale SaaS 103

Intercom, Inc.

OCTOBER 5, 2022

Her latest book, Resilient Management , was born out of that. Liam: Today is all about how to be a resilient manager, which is apt, I suppose, because you’ve written a book about it. Why did you want to write this book, and what prompted it? And the book was born. It’s called Resilient Management.

Leadership 118

Leadership Part-Time VPE Management Underperforming Technical Team 118

User Pilot

DECEMBER 7, 2023

If you want a CEM that can help tailor your customer experience, collect user feedback, and provide personalized experiences, book a demo with Userpilot now. It enables businesses to personalize their services and communications, anticipate customer needs, and respond more effectively to customer inquiries, direct feedback, and issues.

Management 105

Management Systems Review Software Review Technical Review 105

User Pilot

DECEMBER 13, 2023

Book the demo! For example, you may be able to get more sign-ups or demo bookings from your landing page , boost activation and adoption rates inside the product, and increase free-to-paid conversions. If you want to see how Userpilot can help you create and implement your UX strategy, book the demo! What is a UX strategy?

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

User Pilot

JULY 23, 2023

Align your teams with clear communication channels like Slack. Book a demo now to see how Userpilot can help your GTM team build code-free product experiences , analyze the behavior of existing customers, and boost customer success and retention. Create a go-to-market process (or processes) and train the team to follow them.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96