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Adopting a data-driven culture is one of the most critical aspects of digital transformation. Businesses now make decisions based on data rather than gut instinct or personal opinion. It requires companies to invest in modern product analytics tools to make sense of all the data they collect to improve their products.
Specialized product analytics tools allow businesses to track customer behavior across multiple channels, identify trends and optimize their product offerings. These tools also help companies improve customer engagement, conversions, and retention.
One such solution is FullSession, our product analytics software that enables you to gather in-depth product metrics. You can monitor user behavior on your website, web app, or landing page with session recordings, replays, and interactive heatmaps. You can also get customer feedback directly thanks to website feedback forms and track trends with customer feedback reports.
Schedule a demo or start your 14-day free trial to see how FullSession works.
If you’re researching the best product analytics tools, you’re at the right place. In today’s article, we will share the top five solutions on the market, evaluate their features and benefits and help you make your choice faster.
Let’s start by sharing some essential details about product analytics tools.
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Product analytics software tools allow you to track how, when, and why people use your products. You can understand what users like and don’t like and whether they have problems during their sessions.
Product analytics tools also help you improve your products and make better decisions about how to market and sell them.
Now, let us look at the kinds of data you can collect with product analytics tools.
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Product data reveal much about your users and their interactions with your website, online shop, or landing page:
This data can be precious to most businesses. Let’s explain why.
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Product analytics tools help you measure product performance, monitor customer usage, and evaluate your marketing strategies. Some common use cases include
Considering various use scenarios, it’s no wonder product analytics tools provide many benefits. Let’s discuss the most important ones.
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The benefits of a product analytics tool include the following:
Of course, product analytics platforms also have some drawbacks, so let’s explain some of them.
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Here are the most critical problems with product analytics tools:
Of course, you can overcome these issues with good software, but to do that, you first need to know what constitutes a good product analytics platform.
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There are a few key things to look for in a good product analytics platform:
Based on these critical points, we’ve used several parameters when evaluating the best product analytics tools on the market.
To evaluate each tool, we’ve looked at the list of features, general ease of use, and customization options. We’ve also considered the quality of customer support, deployment, integrations, and pricing plans. Let’s start with our list.
Below are five product analytics tools you should consider. Each has pros and cons you should evaluate before making the final decision. Let’s share critical information to clarify any misconceptions about these tools.
FullSession is a behavior analytics tool that lets you collect data regarding user behavior. You can observe what customers do during sessions to understand their problems and improve your product to boost customer satisfaction, engagement metrics, and conversion rates. What’s best, you can achieve this without affecting your website performance.
FullSession is an excellent choice for web designers, marketers, web analysts, product managers, and UX/UI research teams. It’s popular in the e-commerce industry.
Start your 14-day free trial and install a code snippet on your website. You can read detailed guides showing how to integrate FullSession with the most popular platforms.
FullSession provides session recording tools to watch users while navigating and using your website. It shows valuable data regarding user interactions and helps you notice issues that hinder your product’s progress. You can improve the design, content, or layout of your website or online shop and provide an optimal user experience.
You to monitor user activity in days, weeks, months, or even years. You can watch entire sessions, skip periods of inactivity, pause, fast forward and rewind each session recording.
Website heatmap tools can be helpful if you want to understand better how users interact with your website. FullSession provides several interactive heatmaps, including cursor, clicks, and scroll maps.
You can use this information to see where users struggle on your site and conduct a customer experience analysis to understand how to improve your product.
Let’s share some examples of FullSession interactive heatmaps.
As the name suggests, click maps let you see what elements people click on the most on your web pages. Click tracking allows you to see what draws their attention.
By mapping out cursor movements, you can see where users spend the most time and identify areas that may be causing confusion or frustration. This information can be invaluable in making your site more user-friendly.
If you notice that users spend much time figuring out how to use a particular feature, you can make changes to make it more intuitive. Or, if you see users getting frustrated with a specific process, you can streamline it to make it more efficient.
A scroll map represents how far users scroll down a page. It allows you to see which areas of the page are most popular and where users are most likely to scroll to.
You can use this information to place essential messages (such as a Call to Action) in the perfect spot. Scroll maps are handy for long pages, such as articles or product listings.
Customer feedback tools allow you to collect customer feedback without paying for specialized NPS software. You can ask users questions with a customer feedback form and watch session recordings to understand your users better.
You can see all customer feedback on our dashboard, which makes tracking trends over time easy. The page offers various details, such as
When monitoring your customer feedback forms, you’ll access even more details:
FullSession offers powerful segmentation and filtering features. You can find what you want to see during specific sessions with ease.
FullSession also offers a metrics page you can use to see website details, including
FullSession also helps with in-team and cross-team cooperation. You can leave notes to share information with other people.
You can use our platform to track conversion rates and other conversion-related data: % of converted users, time to convert, and more.
FullSession is a great product analytics platform that is easy to use and offers excellent data quality. It doesn’t slow down the website and respects users’ privacy – instead of actual recordings, you watch reproductions that don’t contain sensitive data. It gives you access to everything you need to provide the best UX to your customers.
You can integrate FullSession with Wix, WordPress, BigCommerce, and Shopify.
FullSession offers a help center page with a FAQ, guides, and a blog full of helpful articles. You can also contact our company using chat.
We’re offering a free trial to create an account and try all the FullSession features without paying anything. We don’t ask for your credit card information.
After the trial period, we offer three pricing plans:
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Auryc is a visual analytics platform that lets you analyze customer experience on websites and mobile applications.
Various specialists can use Auryc: customer support teams, UX designers, marketers, product teams, finance, operations, and IT departments.
There is no information about deployment on the official website.
Auryc is a comprehensive product analytics tool with plenty of good features. You can also use it to analyze mobile applications.
Auryc integrates with many well-known tools, including Jira, Google Optimize, Optimizely, Slack, Big Commerce, Shopify, and WordPress.
There is no information about customer support on the Auryc website.
The company doesn’t provide pricing details on the website.
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Indicative is a business intelligence platform that lets companies optimize their operations. It provides data regarding customer habits and allows you to understand them better.
Indicative is a tool for product managers, marketers, and data analysts.
Indicative reads data directly from your website or app. To use it, you have to integrate it with your system. The company provides guides on how to do it.
Indicative is a reliable tool for basic analysis. You can use it with mobile applications. However, it has a somewhat limited feature set, and it’s pricey for what it offers.
Indicative offers a solid list of integrations, including BigQuery, Firebase, Amazon Web Services, Amazon Redshift, and Snowflake.
Indicative provides a FAQ, a help center, and tech documentation. You can also contact the company via e-mail.
Indicative has three plans:
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Pendo is a platform to collect data to boost product adoption and engagement and improve user/product experience. There are, in fact, two tools – Pendo Engage and Pendo Adopt – but they form one comprehensive solution.
Many specialists can use Pendo – marketers, product managers, UX researchers, web designers, and others.
To use Pendo, you must install a code snippet on your website. The process is a bit complicated, but the company offers detailed guides.
Pendo is a decent analytics tool if you don’t need in-depth data. It also offers the option to create in-app guides. However, some platforms provide a much richer feature set for a similar price.
You can integrate Pendo with various technologies, including Hubspot, Jira, Salesforce, Zendesk, BigQuery, and many others.
Pendo offers dedicated help pages for each tool (Pendo Engage and Pendo Adopt). There’s also an academy website (a knowledge base).
Pendo has four pricing plans:
There’s also a free trial.
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GainInsight is a customer success platform to learn more about your users and their interactions with your product. The platform has three components: Customer Success, Customer Experience, and Insided.
GainInsight is for product teams, customer experience specialists, sales operatives, IT departments, community teams, and executives.
To use GainInsight, you have to integrate it with your system, and the process is quite complicated – you’ll need the help of a software developer.
GainInsight is a set of several tools that together form a comprehensive and useful platform that lets you analyze and improve various aspects of your product. It can be a bit challenging to use, however.
You can integrate GainInsight products with various platforms, such as Salesforce, Sap CRM, HubSpot, Microsoft Dynamics, Zoho, Zoom, and more.
GainInsight provides tech documentation for each of its products. You can also contact the company via chat or phone and submit a ticket on the website.
GainInsight has separate plans for several components of its platform, but the company doesn’t provide pricing details.
Here’s a short comparison of all five tools mentioned in this article.
Features |
FullSession |
Auryc |
Indicative |
Pendo |
GainInsight |
Real-time Session recording |
✔ |
✔ |
✘ |
✘ |
✘ |
Funnel analysis |
✘ |
✔ |
✔ |
✔ |
✔ |
Conversion tracking |
✔ |
✔ |
✔ |
✔ |
✔ |
Behavioral analytics |
✔ |
✔ |
✘ |
✔ |
✘ |
Customer segmentation |
✔ |
✔ |
✔ |
✔ |
✔ |
A/B testing |
✘ |
✘ |
✘ |
✘ |
✘ |
Customer journey mapping |
✘ |
✔ |
✔ |
✘ |
✔ |
Dynamic heatmaps |
✔ |
✔ |
✘ |
✘ |
✘ |
Customer feedback |
✔ |
✔ |
✘ |
✔ |
✔ |
Insights |
✔ |
✔ |
✔ |
✘ |
✔ |
Free trial |
✔ |
✘ |
✔ |
✔ |
✘ |
Free version |
✘ |
✘ |
✔ |
✘ |
✘ |
Product analytics is a crucial part of digital transformation. It helps businesses identify the right channels for growth and improve the performance of their products. With the right product analytics tool, companies can gain valuable insights into their customers’ needs and behaviors. In our opinion, FullSession is among the best.
The session recordings and replays will allow you to observe real user interactions, while interactive heatmaps and customer feedback will provide more context for what you saw on the screen. Our platform’s segmentation and filtering options help you find the data you need at any given moment.
FullSession is a complete package you can use without affecting your website’s performance. Schedule a demo to get more information, or start your 14-day free trial!
Here are answers to some common questions about product analytics tools.
In our opinion, FullSession is the best product analytics tool. It provides a great mix of features and ease of use. You can check it out right now by starting your free trial!
Yes, Google Analytics is a product analytics tool. It’s one of the first platforms of this type. Marketers use it to collect and analyze their website visitors’ behavior. Companies can then use this data to improve the website’s performance and identify trends to help guide future decisions.
There are many types of product analysis, each with its purpose. You can use it to understand the market and determine a new product’s viability. You can also test assumptions, identify improvement opportunities, find gaps in current offerings, and access market data on demand for certain products/services.