Tom Tunguz

APRIL 29, 2019

Also, we’ll compare metrics to a peer group with similar ACVs. And this comes out in the data. The company filed to trade under the ticker SK. Let’s examine this remarkable company and compare it to Zoom , another recent IPO in enterprise collaboration. Note these years are fiscal years, not calendar years.

Benchmarks 256

Benchmarks Metrics Scale Revenue 256

Kellblog

MAY 12, 2023

With the able help of Michael Lavner , we did a special, live presentation and discussion of my KiwiSaaS talk, Metrics That Matter in 2023 , for Balderton portfolio executives. Growth endurance (also known as growth retention or growth persistence) as an increasingly popular metric. I love that quote.)

Metrics 115

Metrics Benchmarks Social Media Retention 115

Chart Mogul

JANUARY 11, 2024

Access the most current SaaS performance benchmarks available on the market. At ChartMogul, we have a unique view of the SaaS industry’s performance based on aggregated and anonymized subscription data. Can you build these benchmarks right into your product?

Benchmarks 52

Benchmarks Marketing Social Media Subscription 52

Clouded Judgement

APRIL 11, 2024

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. This is the data point shown for Q4 ‘23.

Cloud 177

Cloud Software Azure AWS 177

How To Buy Saas

APRIL 5, 2024

Benchmarking, or bounce rate averages industry, provides invaluable data that can help companies identify areas for improvement and implement best practices. Lack of trust in payment security and data privacy. Benefits of Benchmarking Bounce Rates Benchmarking failure rates in the e-commerce industry offer many benefits.

Benchmarks 40

Benchmarks Payment Methods Payment Services Payments 40

Tom Tunguz

AUGUST 26, 2019

To put the company’s stellar trajectory in context, I’ve plotted its metrics relative to two other incredible monitoring companies: NewRelic (NEWR) and AppDynamics (APPD). This average and the data points above about the number of $100k and $1M accounts suggests DataDog serves customers across the spectrum.

Metrics 189

Metrics Benchmarks Scale User Experience 189

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. Grab yours here.

Metrics 136

Metrics SaaS Benchmarks Churn 136

User Pilot

AUGUST 10, 2023

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. Measuring the DAU, WAU, and MAU metrics helps you: Understand user retention. Only tracking DAU, MAU, WAU and not looking at other metrics.

Metrics 87

Metrics Venture Capital Benchmarks Engagement 87

Kellblog

MARCH 29, 2023

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. This includes an explanation of why I excluded (what I view as old school) churn, lifetime value (LTV) and LTV/CAC analysis from those metrics.

Metrics 123

Metrics Compensation Benchmarks Interviewing 123

User Pilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. What is customer acquisition cost (CAC)?

Acquisition 87

Acquisition Benchmarks Customer Lifetime Value B2B 87

Intercom, Inc.

DECEMBER 8, 2020

This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics? Help desk metrics vs. KPIs. Ticket volume or total conversations.

Customer Support 211

Customer Support Metrics Technical Review Scale 211

Chart Mogul

JULY 6, 2023

Say hello to negative churn, churn’s much more friendly sister metric. Say hello to negative churn, churn’s much more friendly sister metric. Churn, in general, is a key metric and health indicator for your SaaS business. We’ll also share the latest benchmarks on negative churn among SaaS businesses. It’s a silent killer!

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Kellblog

MAY 24, 2022

I have to say it was a combination of luck and foresight that I started talking with Allan Wille and Lauren Thibodeau about capital efficiency as a potential topic for their Metric Stack podcast many months ago. Using my formula (= 1/CCS) for aggregate burn, here are some benchmarks. < < 1 is amazing (i.e., 1-2 is good (i.e.,

Metrics 104

Metrics Venture Capital Benchmarks Finance 104

FastSpring

APRIL 26, 2022

In part one, we cover benchmarks and common churn formulas. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Part I: SaaS Churn Benchmarks. When we set churn benchmarks for SaaS companies, there’s so much to consider.

Benchmarks 114

Benchmarks Churn Payments SaaS Payments 114

Chart Mogul

MARCH 1, 2023

We really like this metric because it encapsulates both the business’s ability to retain — so minimizing churn — and also their ability to upsell. See chapter 2 in the report to learn more about net retention benchmarks. When benchmarking, always keep the stage of your business in mind. In contrast, 41.1%

Benchmarks 98

Benchmarks Retention B2C Business 98

SaaStr

JANUARY 26, 2024

There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. To me, that’s the best use of this data. A related post here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? So Vendr has their latest SaaS Buyer Report out here. Bigger deals take longer.

SaaS 248

SaaS Benchmarks B2B Metrics 248

User Pilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data 96

Data Strategy Marketing Software Review 96

Tom Tunguz

AUGUST 26, 2023

Klaviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. Metric at IPO KVYO BRZE Primary Motion PLG SLG Revenue Growth 54% 52% Revenue, $m 585 185 Gross Margin 77% 72% ACV, $k 4.5 For 2022, approximately 10.6%

Benchmarks 156

Benchmarks Venture Capital Marketing SMB 156

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average.

Metrics 97

Metrics Customer Lifetime Value Benchmarks Churn 97

OPEXEngine

DECEMBER 13, 2022

In these discussions, lots of conventional wisdom is shared, backed up by “benchmarks” that came from an investor, a conference, or another industry source. That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way. Companies with an equivalent retention rate.

Benchmarks 52

Benchmarks Scale Headcount Software Review 52

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

Tom Tunguz

NOVEMBER 3, 2021

Before, most investors used forward ARR multiples to value companies, but recently, the 100x multiple seems to be a benchmark for SaaS companies raising rounds. Let’s look at the data. Second, the correlation between the two metrics and revenue growth is identical at about 36%. Where did this figure originate?

Benchmarks 346

Benchmarks Startup Metrics Revenue 346

Tom Tunguz

AUGUST 26, 2023

Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. Metric at IPO KVYO BRZE Primary Motion PLG SLG Revenue Growth 54% 52% Revenue, $m 585 185 Gross Margin 77% 72% ACV, $k 4.5 For 2022, approximately 10.6%

Benchmarks 142

Benchmarks Venture Capital Marketing SMB 142

Clouded Judgement

DECEMBER 21, 2023

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. Let’s get into some high level data. this quarter.

Cloud 177

Cloud Software Benchmarks Retention 177

OPEXEngine

DECEMBER 17, 2019

In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined. The Value of Benchmarking.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

User Pilot

NOVEMBER 26, 2023

In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. How to leverage CRO analytics data to enhance conversion processes. CRO analytics is about leveraging quantitative data and analytics to understand how users interact with a product, service, or series of web pages.

Data 102

Data SaaS Trends Churn 102

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics? Let’s start!

Metrics 92

Metrics Customer Lifetime Value SaaS Scale 92

User Pilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 92

Churn Retention Benchmarks Customer Lifetime Value 92

Baremetrics

JUNE 4, 2021

Baremetrics monitors 26 metrics, and on top of that offers 8 data boosting features so you can get more out of your metrics. If you want to see these metrics in action, you should sign up for the Baremetrics free trial. Annual Run Rate (ARR) This metric shows your current revenue projected out over 12 months.

Metrics 98

Metrics Payments SaaS Payments Payment Services 98

SaaStr

MARCH 27, 2023

Capchase Co-Founder & CEO Miquel Fernandez and 01 Advisors VP Kristen Clifford use data to show us what differentiates the best SaaS companies from the rest. Profitability has eclipsed growth as the primary set of metrics that investors care about. Another thing that these companies have in common is a super high gross margin.

SaaS Payments 192

SaaS Payments Technical Review Software Review Venture Capital 192

Clouded Judgement

SEPTEMBER 12, 2023

In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way. Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. net retention and CAC payback). this quarter vs 0.3%

Cloud 169

Cloud Software Benchmarks Retention 169

Baremetrics

MARCH 23, 2021

When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. Other concerns affect these rates of conversion as well and studying all of them with the proper benchmarks in place; makes it easier for every company to succeed.

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

The Angel VC

OCTOBER 12, 2014

While we have quite a lot of data from our SaaS portfolio companies and from SaaS startups pitching to us (which I'll be happy to share, in aggregated form, in another post), I thought it would be good to increase our sample size by asking a larger number of SaaS startups to provide us with some key metrics: SaaS metrics benchmarking survey If you're (..)

Benchmarks 125

Benchmarks Startup SaaS Churn 125

OPEXEngine

SEPTEMBER 9, 2021

In working with hundreds and hundreds of SaaS CFOs over the past 15 years, I’ve noticed that effective and strategic CFOs incorporate accurate benchmarking into the daily business of the company and especially into the budgeting and planning process. . Use Benchmarks At the Start of the Budgeting Process.

Benchmarks 52

Benchmarks Sales Hiring Headcount Customer Lifetime Value 52

Tom Tunguz

JUNE 25, 2020

It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities. I want to thank Nick Giometti who parsed and processed the data and taught me (an R user) a lot about python and pandas along the way. I also want to thank everyone contributed data.

Scale 364

Scale Headcount Benchmarks Retention 364

OpenView Labs

SEPTEMBER 23, 2019

The most popular visualization of SaaS valuation data has revenue multiple plotted against growth (see the left-hand chart below). Said another way, public SaaS growth rates are rewarded because they’re supported by strong underlying efficiency metrics paving a clear road to profitability. How Do I Know What My Benchmarks Are?

Benchmarks 40

Benchmarks Data SaaS Scale 40

Tom Tunguz

NOVEMBER 12, 2023

I realized It has been a decade since I’ve updated revenue-per-employee metrics. Compare that to the benchmarks in 2013! The data suggests revenue per employee growth is zero dring product development. Snowflake is second, pushed by their best-in-class net dollar retention (NDR). In addition to the dated charts!

Software Review 268

Software Review Trends Revenue Software 268