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10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly’s Head of Organizations Revenue Dorian Stone (Podcast 520 + Video)

SaaStr

If your organization is seeking growth in a new segment, like B2B—it will be a challenging ride because you’ll be in an unknown space. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Overview: Grammarly’s Enterprise Evolution.

Scale 189
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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Without an autonomous-first approach, you will miss out on many SMBs.

SMB 175
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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

B2B buyers are increasingly relying on their peers to make a purchase decision. The good news is that, as long as you are providing the customer with high value and good experiences, you will likely get repeat business and perhaps even more revenue from the same customer. Invest heavily in retention marketing.

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Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

Non-Recurring Revenue Doesn’t Count, At Least Not as Much. If your revenue from any stream can go down in a given month or quarter, it’s not recurring. Pass-Through Revenue Simply Doesn’t Count. Is it OK to recognize pass through revenue as “revenue”? Loss-making Hardware Revenue Doesn’t Count.

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SaaS Capital Survey of 1,500 SaaS Companies: High NRR Startups Grow Twice as Fast

SaaStr

The higher a company’s retention, the easier it is to grow, as the company doesn’t have to replace as much lost revenue. Figure 5 comes from our 2023 SaaS Retention Benchmarks for Private B2B Companies and highlights the relationship between growth and retention. This wasn’t obvious to me. But the data is real.

Startup 229
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5 Interesting Learnings from HubSpot at $2 Billion in ARR

SaaStr

They’re a barometer of sub-enterprise B2B SaaS in many ways. Revenue Up 30%, but Employee Count Only up 10%, to 7,055. At the end of the day, in SaaS, efficiency really comes from growing revenue faster than headcount. 40% of Their Revenues Comes from Partners. And what’s the latest? Including HubSpot. #4.

Scale 233