SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? On top of a fairly expensive base price.

AWS 293

AWS AI Software Business 293

SaaStr

JUNE 9, 2025

The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.

B2B 130

B2B Marketing Scale Benchmarks 130

SaaStr

MAY 23, 2025

Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. For B2B and B2D founders: Study RevenueCat’s playbook.

Payments 277

Payments Payment Solutions Underperforming Technical Team Payment Methods 277

SaaStr

OCTOBER 25, 2024

8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. You get a base number of minutes for a particular price. You might buy 500 extra minutes at a cent per minute. You pay an additional 2.5 Now, it’s about 120%.

Venture Capital 331

Venture Capital Marketing AI SaaS 331

SaaStr

MAY 20, 2025

Pricing Model Evolution : HubSpot’s multi-tiered pricing approachfrom free tools to enterprise solutionscreates natural upgrade paths as companies grow, maximizing lifetime value while maintaining strong operating margins (14% non-GAAP operating margin in Q1 2025). Their ecosystem extends their reach globally.

SMB 272

SMB Scale Education AI 272

Blulogix

OCTOBER 22, 2024

By BluLogix Team Complex Pricing Models: How BluLogix Simplifies UCaaS Monetization Summary: Managing complex pricing models is a major pain point for UCaaS companies. From seat-based pricing to consumption-based and hybrid models, keeping track of various offerings and ensuring transparency for customers can be challenging.

Pricing 110

Pricing B2B Subscription Payment Features 110

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of.

Pricing 245

Pricing B2B Scale SaaS 245

SaaStr

DECEMBER 27, 2024

AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’ “We had the best board meeting we’ve ever had,” according to Brian.

AI 284

AI Marketing SaaS Interviewing 284

SaaStr

JUNE 6, 2025

Many B2B and SaaS leaders continue to rely on price increases and upsells for more and more of their growth. Pricing Strategy Must Evolve : Volume-based growth is no longer viable for most companies. Even market leaders like HubSpot have seen NRR fall from 110% to 110%. Slower New Customer Growth. This just has its limits.

Cloud 201

Cloud Software Marketing SaaS 201

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. In B2B, the transformation will eliminate the frustrating experience of being bounced between departments.

AI 237

AI Underperforming Technical Team Sales Technical Review 237

SaaStr

JANUARY 3, 2022

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? It’s a mix.

Pricing 299

Pricing Enterprise Cloud B2B 299

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. : Jason, ed. :

Pricing 322

Pricing Scale Enterprise Onboarding 322

SaaStr

MARCH 19, 2024

And only 1/3 of these have an exit for 3x-10x the price of the last round, i.e. enough for anyone to make any money. 5 is fast in SaaS and B2B. The post What Are The Odds You Get Acquired Within 5 Years for a Good Price? What’s less clear is how many were acqui-hires or acquisitions for a very small amount. Around 1%-1.5%

Pricing 332

Pricing Acquisition Startup Education 332

SaaStr

DECEMBER 25, 2023

The deep dive here: And G2’s summary here: In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on the current B2B SaaS investing landscape and what we can expect in the years ahead. Deals aren’t any better or easier to get done, but some optimism is back.

B2B 282

B2B Investment Venture Capital SaaS 282

SaaStr

DECEMBER 15, 2024

How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk #3. 5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #4. What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #5. appeared first on SaaStr.

AI 259

AI Sales Hiring Pricing Scale 259

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Sales Recruiting 180

Sales Recruiting Scale CTO Hire Sales Hiring 180

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI

VP of Engineering 192

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 192

SaaStr

JUNE 7, 2025

Won’t Really Matter for B2B and SaaS Applications, Where It’s Earlier That adoption is just getting going, vs end users buying direct subscriptions to the AI model leaders. Price pressure is coming. The Anthropic Exception One bright spot in the data is Anthropic’s continued growth while the overall market slows.

AI 233

AI Payment Services Payments Scale 233

SaaStr

DECEMBER 17, 2021

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? In an era of empowered buyers, vendors should take care to remove obstacles from the pricing process or risk losing the customer to a competitor.

Pricing 260

Pricing Scale Retention AI 260

SaaStr

JULY 2, 2021

Q: What would a good Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 / ARPU ~$100 look like? This is a pretty low price point for a sales-driven SaaS model, but it can be done. The post Dear SaaStr: What Would a Good Sales Comp Plan for a B2B SaaS Company with ACV ~$1,200 look like? That’s 25–50 calls a day.

B2B 261

B2B Sales SaaS Pricing 261

SaaStr

MAY 29, 2025

Based on Carta’s latest startup funding data (Q2 2024-Q1 2025), here are the Top 5 SaaS Learnings that every founder needs to know: #1: The Bay Area Still Owns B2B and SaaS (And It’s Not Even Close) The Bay Area dominates SaaS funding with 54.2% at Priced Seed. Bay Area goes from 56.8% at Seed on SAFEs to 59.0%

Venture Capital 155

Venture Capital SaaS B2B Startup 155

SaaStr

MARCH 10, 2025

Billion, a 20x-25x ARR exit and a huge, huge price in absolute terms. Still, somewhat a crazy world where you can see your B2B AI company for $2.8 So the headline is incredibly impressive. AI Support / Agent leader Moveworks at $100m+ ARR sells to ServiceNow for $2.85 Its ServiceNows largest acquisition ever. A huge exit.

AI 178

AI Acquisition B2B SaaS 178

FastSpring

OCTOBER 16, 2024

Predictable flat rate pricing model with no cross border fees. Extensive B2C and B2B Selling Features Sell in all the ways that customers want to buy. We support these flexible selling models and options with both best-in-class self-serve checkout functionality and localized, custom B2B quotes and invoicing.

Merchant Services 158

Merchant Services Payment Services Payment Methods Outsourcing Services 158

Andreessen Horowitz

MARCH 22, 2024

We’re in the very early days of genAI and until adoption curves and costs stabilize, there won’t be any tried-and-true pricing or packaging frameworks. We generally see B2B and prosumer genAI features fall into 3 buckets: as a core offering , as part of an upgrade tier, or as an add-on. Packaging: core, upgrade, or add-on?

Generative AI 123

Generative AI Pricing B2B AI 123

SaaStr

JUNE 6, 2025

Here’s what you can expect: The SaaStr AI Summit Comes to London : Dive into the intersection of AI and SaaS with sessions from the leaders actually building the future of B2B. Register here to take advantage of launch pricing. Tickets just went on sale. Let’s bring the SaaS + AI magic to London this December. See you there!

AI 140

AI Scale Innovation B2B 140

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. cracked the holy grail of B2B SaaS: natural virality.

Scale 233

Scale AI Artificial Intelligence SaaS 233

SaaStr

SEPTEMBER 14, 2024

Pricing “cheap” won’t get prospects to come find you, not usually. They matter in B2B and SaaS as much or even more than anywhere. And raise pricing further. So lower pricing can work. More here: The 3 Types of Day 1 Pricing: Low End of Normal. brand, once you have the prospect in your funnel.

Scale 312

Scale Pricing Branding B2B 312

FastSpring

JULY 11, 2024

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Jump to video.

B2B 168

B2B Scale Underperforming Technical Team Sales 168

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Technical Review 284

Technical Review Technical Advisors Scale Compensation 284

Tom Tunguz

NOVEMBER 19, 2020

When demand exceeds supply, prices increase. And we know from a previous analysis that the public markets price high growth B2B companies at more aggressive prices than the private markets. And prices of all exits (IPOs, buyouts, and M&A) have all increased with IPOs seeing the most appreciation. Check check.

Venture Capital 353

Venture Capital Government Pricing Investment 353

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. See who does better.

Sales Hiring 313

Sales Hiring Sales SaaS B2B 313

FastSpring

AUGUST 19, 2022

According to an OpenView survey, by 2023, 56% of SaaS companies will be using or expecting to test usage-based pricing, which they define as “a pricing model that enables customers to pay for a product according to how much they use it.”. Seat-based pricing (SBP) is a usage-based metric. SaaS pricing is tough to optimize.

Pricing 148

Pricing SaaS Technical Review Forecasting 148

User Pilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Pricing : Qualaroo offers a free forever plan with all features included for startups and small businesses for up to 50 monthly responses.

Software Review 105

Software Review Technical Review Software B2C 105

SaaStr

MAY 23, 2024

So Emergence Capital put together a great report here on B2B startups, “Beyond Benchmarks 2024” , with a ton of great data across 664 software startups. One piece I loved is how 2023 growth rates compared to 2022 for Top Quartile Software Startups. Top quartile still are growing 38% — but the bottom are shrinking at -7%.

Startup 341

Startup Benchmarks B2B Pricing 341

SaaStr

MARCH 24, 2025

AI is already reshaping B2B SaaS, and its only going to accelerate. AI Will Deflate Pricing in Some Areas AI is making some categories of software look expensive. And everyone I work closely with in B2B with a large AI cost base (Gorgias, Opus Pro, etc) has already figured out how to be smarter and bring costs down 80% or more. #6.

AI 140

AI Trends SaaS AWS 140

SaaStr

DECEMBER 27, 2020

New consumption pricing model has increased revenue 15% where rolled out. Done right, this sort of anti-SaaS pricing model can lead to significantly more revenue. I’ve seen this across other B2B/API companies I’ve invested in. If New Relic makes this work, it will be a great case study.

Scale 341

Scale Outsourced Development SMB Cloud 341