SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Saying we were going to launch our brand and bring it to market at SaaStr… we were showing up and we were launching a new brand. So it had to happen.

Strategy 231

Strategy Travel Branding Interviewing 231

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Brett Trainor, Host of the B2B Founder podcast. Anthony Morris, Head of Marketing at Linx Software. Bobby Brown, Global Head of Customer Success at MessageBird. The Culture Map. Liar’s Poker.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel see marketing move ever close to the function of customer success today?

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised. CSAT survey example.

Scale 89

Scale Market Research User Experience Benchmarks 89

ProfitWell

JANUARY 29, 2020

Monetizing existing customers is highly contingent on customer success. If you measure NPS and work to improve the customer experience and brand loyalty of customers with low scores, you stand to create happier customers that are more likely to retain and expand their plans. Here's where to sign up.

Onboarding 65

Onboarding Scale Social Media B2C 65

SaaStr

OCTOBER 22, 2019

And ideally, have a mix of B2C and B2B experience. is a really sort of a media/community company, but our consumers and customers are all B2B/SaaS). Manager+ or Director of Customer Success. We’re looking for 1-2 folks with at least several years in customer success experience, or more.

Sales Hiring 25

Sales Hiring Scale Social Media B2C 25

SmartKarrot

FEBRUARY 12, 2021

The blog has multiple listicles that can help marketers and SaaS enthusiasts make better decisions. SaaStr is a community of SaaS/B2B founders. His immense information about SaaS businesses and their growth strategies has been helpful for readers. The ideas on his blog aim at churn reduction , growth marketing, and expansion.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Using Content as a tool for better Customer Success.

Marketing 69

Marketing Social Media B2B Onboarding 69

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. Using Content as a tool for better Customer Success.

Marketing 52

Marketing Social Media B2B Onboarding 52

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Chart Mogul

FEBRUARY 25, 2021

Our challenge is the same one that plenty of early-stage B2B SaaS companies confront: our ideal customer persona (ICP) is extraordinarily narrow. Related posts: How to Build a (Remote) Customer Success Team for a SaaS Company. What could be a better use of my time? Building a SaaS community from scratch with Alex Theuma.

Sales Recruiting 80

Sales Recruiting Scale SaaS Branding 80

SmartKarrot

JANUARY 12, 2022

If you are into selling a B2B SaaS product, then chances are you might have come across the term – Product-Led growth. The first question you might have is – What exactly is a product-led growth strategy? In SaaS, product-led growth models have been becoming increasingly important. The preference of buyers .

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

APRIL 7, 2021

They used a high-touch model with multiple onboarding emails from sales and customer success. An onboarding experience through the product and an optional onboarding with a customer success rep that users could sign up for. This is a typically low percentage for simple B2B or B2C products.

Engagement 78

Engagement Metrics Scale Benchmarks 78

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

FEBRUARY 25, 2021

Our challenge is the same one that plenty of early-stage B2B SaaS companies confront: our ideal customer persona (ICP) is extraordinarily narrow. How to Build a (Remote) Customer Success Team for a SaaS Company. What could be a better use of my time? Related posts: Building a SaaS community from scratch with Alex Theuma.

Sales Recruiting 52

Sales Recruiting Scale SaaS Branding 52

SmartKarrot

FEBRUARY 16, 2022

He is well-known in the B2B SaaS space for his product. Known for his innovative writing style, Alex is credited for making Groove a successful company. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He talks about SaaS products, marketing, and sales.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

SmartKarrot

OCTOBER 26, 2022

Any B2B business can use these account management best practices to improve the performance of its core accounts. 6 Account Management Best Practices for B2B Companies! Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

SaaStr

APRIL 4, 2023

What I mean is, in the early days, everyone is excited about your Free users, your single seat customers, and the little guys. Marketing doesn’t get much credit for tiny opportunities. Customer Success wants to automate away small customers. But later … that fades: Sales doesn’t want to deal with smaller leads.

Scale 211

Scale Scaling Acquisition B2B 211

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. AI: Google is releasing a new AI-powered tool, ImageFX , for image creation. Listen to Udi Ledegor’s story about it on Demandbase’s channel.

Metrics 91

Metrics Revenue Scale Marketing 91

Totango

SEPTEMBER 22, 2022

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success. Data analysis.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

OpenView Labs

JANUARY 14, 2020

Product Led Growth Market Map. Have you ever wondered about who has successfully adopted Product Led Growth? Check out the PLG Market Map, representing the best PLG companies across four SaaS categories: Developer & Product Tools, Back Office & Operations, Customer Engagement, and Productivity & Collaboration.

Scale 62

Scale Benchmarks User Experience B2B 62

Sales Hacker

DECEMBER 20, 2018

The Sales Hacker Podcast is carefully designed to give you tangible, practical insights about B2B sales. Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. B2B Growth Show. B2B Nation: Smarketing. Links: iTunes.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

SmartKarrot

NOVEMBER 2, 2020

Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. On customer retention strategies, his response was as follows. Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SaaSHolic

FEBRUARY 23, 2022

Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler. Lincoln Murphy Lincoln is known as a SaaS marketing genius. Expert on customer success, retention and growth, he’s the founder of Sixteen Ventures.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler. Lincoln Murphy Lincoln is known as a SaaS marketing genius. Expert on customer success, retention and growth, he’s the founder of Sixteen Ventures.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Chargify

JULY 25, 2017

Worried about angering your existing customers with pricing experiments? Pricing experiments should be tested with new signups and not with your current paying customers. Based on the number of users per account: 75% of their customers fell into Planio’s two lowest price tiers. Pricing is very sensitive!

Pricing 51

Pricing Revenue Scale SaaS 51

Hull

JANUARY 27, 2020

Removing these silos and creating a single customer view improves alignment and makes it easier for teams that interact with customer data (including marketing, sales, support, customer success, product and operations) to navigate the growing landscape of technology. Related: Identity Resolution Strategies for B2B.

Data 59

Data Scale Technology Social Media 59

Hull

JANUARY 10, 2021

Removing these silos and creating a single customer view improves alignment and makes it easier for teams that interact with customer data (including marketing, sales, support, customer success, product and operations) to navigate the growing landscape of technology. Related: Identity Resolution Strategies for B2B.

Data 52

Data Scale Technology Social Media 52

Incredo

NOVEMBER 1, 2019

With this sales model, a SaaS service provider can earn more than $100,000 per year for a product, but only as long as the company is equipped to meet all the requirements of enterprise B2B sales. First, both the product itself and the customer service that comes along should be enterprise grade. Focus: B2B Enterprise Sales.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Outseta

JUNE 6, 2018

companies underinvested in what’s come to be known as “Customer Success;” SaaS 2.0 B2B marketing technology software companies have a long way to go on this front. No matter how great the self-service you provide is, at some point prospects and customers will want to talk to a real human being.

Technology 40

Technology Marketing Venture Capital Sales Hiring 40

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should customer success engage with interactive content? Randy Rayess: In our customer success team.

Scale 190

Scale Sales Hiring Mobile Marketplace as a Service 190

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. You spent quite a lot of time at consumer companies before you joined Gusto and kind of made the move to B2B, which we’re super happy about. We love B2B. I don’t think that was like planned.

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131