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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t. What sales enablement is. In one word – data.

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Sales enablement systems generate authentic communication with your team.

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B2B Social Business Bill of Rights | Don’t Get it Wrong!

Chaotic Flow

Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B. It is not!

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7 Steps to Maximize Your Renewal Success Rate

Sales Hacker

One of the oldest truisms in sales is that recruiting new clients costs more than retaining them ( five to 25 times more costly, depending on the industry). Companies targeting B2B buyers must work twice as hard to retain clients who may be looking to cut costs. Communicate a plan for the next year. Putting it all together.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild. It’s very unstructured and can create lots of communication silos.

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4 Ways to Prepare for AI-Assisted Sales

Sales Hacker

AI-driven sales tech is emerging as a practical answer for many of the challenges facing sales leaders, trainers, managers, coaches, and sales enablement pros. B2B sales is evolving, and the Zoom boom of 2020 has only accelerated those changes. The business of sales is changing. Train your team.

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