Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

Blulogix

FEBRUARY 19, 2024

This blog post delves into advanced strategies that can help subscription services foster deeper connections with their customers, thereby improving retention rates and fostering brand loyalty. Retention, on the other hand, focuses on maintaining these subscribers over time, turning them into loyal advocates for your brand.

Retention 52

Retention Engagement Strategy AI Search 52

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. Every brand can be successful on social media. They were actually able to quantify how fast responses drive more revenue for your brand”. Foundations of social moderation and conversation.

Social Media 118

Social Media Engagement Scale Branding 118

Sales Hacker

AUGUST 17, 2023

Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five , The #1 community for B2B Marketers. The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow.

B2B 84

B2B Branding Marketing Engagement 84

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 107

B2B B2C Technical Review Systems Review 107

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Start by using microtargeting. The answer?

B2B 144

B2B Strategy B2C Content Marketing 144

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Sales B2C Trends 90

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

B2B 102

B2B Azure Software Review User Experience 102

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. Seventy-seven percent will choose a brand over a competitor after a positive social media experience. By training your team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

B2B 91

B2B B2C Sales Funnel Systems Review 91

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients.

Engagement 76

Engagement Technical Review Software Review Enterprise 76

SaaStr

DECEMBER 10, 2023

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board director, and advisor based in San Francisco.

Leadership 287

Leadership B2B Branding Revenue 287

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

NOVEMBER 13, 2023

That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates. Let’s find out.

B2B 105

B2B Sales Enablement Onboarding Retention 105

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 91

B2B Customer Success Technical Review B2C 91

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Get More Engagement.

Engagement 132

Engagement Social Media Branding B2C 132

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 181

Software Business Social Media Government 181

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy. Cater Promotions to Client Needs.

Engagement 62

Engagement B2C Technical Review Retention 62

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

JANUARY 9, 2023

The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem. Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in.

Social Media 188

Social Media B2C Marketing B2B 188

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. If you’re sending a marketing personality a letter, even if you think she’s real, you’re one engaged customer. Brand Voice is Critical to Brand Loyalty. How does this all fit within their brand voice?

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Neil Patel

OCTOBER 24, 2020

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. Any agency you engage with should ideally have experience working with other clients who are similar to you in terms of both your specific needs and the market you operate in.

Outsourcing Services 115

Outsourcing Services Sales Hiring Engagement Scale 115

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Have you ever visited a B2B website and wondered whether you had somehow gone back in time to the days of VHS? Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

Sales Hacker

APRIL 9, 2020

Clearly, they don’t have a solid LinkedIn engagement strategy. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. How to Get More Buyer Engagement on LinkedIn. Our clients come to us because they have trouble connecting with and engaging their target buyers online.

Engagement 79

Engagement Social Media Leadership Technical Review 79

Buffer Resources

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 122

Social Media Entertainment Trends Branding 122

SaaStr

MAY 1, 2021

Abadesi Osunsade, the VP of Global Community & Belonging at Brandwatch and Notion’s CEO and Co-Founder, Ivan Zhao, share their secrets on how to grow an enterprise audience by building a community around your brand. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency.

Enterprise 218

Enterprise Scale B2C SaaS 218

SaaStr

AUGUST 20, 2020

And perhaps it was, just one full of a ton of B2B product commercials (at least for me). Certain, far more SaaS unicorn and decacorn CEOs are active on Twitter, and they engage with us on Twitter. But LinkedIn is now bigger than Twitter for us in terms of engagement. You have to reinforce your brand more on LinkedIn.

Communication 217

Communication B2B Engagement Branding 217

Buffer Resources

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 115

Social Media Entertainment Trends Branding 115

CustomerSuccessBox

MARCH 10, 2022

On the other hand, there are potential customers all around us, and if they are just left to themselves then who’ll introduce your brand to them to witness the benefits of your product? The role and responsibilities of these two separate operations-“ Client Service Manager ” and “ Client Engagement Manager ”-differ. How to become one?

Engagement 52

Engagement Management Underperforming Technical Team Outsourced Development 52

Totango

OCTOBER 3, 2019

Customers have more choices than ever, so it’s critical that you take a customer-centered approach and offer personalized customer engagement. The Importance of Personalized Customer Engagement . If you said “yes,” you know the power of personalized customer engagement. . Monitor changing customer goals. Communicate Frequently.

Engagement 68

Engagement Communication Branding Onboarding 68

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

FastSpring

NOVEMBER 3, 2023

The 13th annual Austin Startup Week will take place November 6-10, 2023 with a week of engaging sessions, workshops, special events, and amazing speakers. We are proud sponsors of the B2B Scalability & Traction track. Honed your product, persuasion skills, pricing & packing and relationships to scale your B2B revenue.

Merchant Services 88

Merchant Services Startup Payment Methods Payment Services 88