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The 2024 Social Media Health and Optimization Checklist

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Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Good luck!

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A Guide to Social Media Collaboration

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In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

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But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

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But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

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Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. What is a content pillar?

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9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

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  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  🗓️ On the hunt for more fun calendar dates to add to your social media marketing plan? Need some extra help?

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3 Social Media Executives Reveal How to Build a Career in Social

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Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.