Jamf confirms the 10th consecutive quarter of Apple-in-the-enterprise growth, as Macs see wider deployment across every business. Credit: Apple Supply chain challenges and cautious consumer purchasing patterns are affecting most businesses, but the transition to Apple in the enterprise is continuing That movement was confirmed by Jamf during its most recent fiscal call. Mac, Mac and away Jamf CEO Dean Hager cited IDC data that showed Mac device shipments declined in Q2, remaining pretty much flat year on year, but observed that for the four preceding quarters IDC pegged Mac shipments as increasing 30% year over year. Macs accounted for 13% of all PCs sold, “the highest Mac share on record,” he said. His company continues to believe the Mac will become the dominant enterprise endpoint by 2030. These bullish statements reflect the reality that Jamf, by its very nature, is a company that should be seen as a barometer for Apple proliferation across the enterprise. Hager confirmed continued growth. The company now supports more than 69,000 customers and its services are being used to manage and secure more than 29 million devices. It is notable that Jamf revenue grew 30% year on year to $124.6 million, for $93.4 million gross profit. This is the 10th consecutive quarter in which the company has exceeded expectations, which speaks volumes for Apple’s growing enterprise business. The company anticipates 24%+ revenue growth in the current quarter. Why is this happening? Hager stressed that the consumerization of IT and the power and affordability of M1 Macs, combined with moves toward mobility, have driven sales of the platform. But he also warned that increasing market share has also generated additional Apple specific security threats. This prompted Jamf to purchase and provide a growing range of robust security products, including the pending acquisition of ZecOps. The company has seen demand for its security products increase 50% in terms of ARR growth. Jamf recently announced plans to invest in tech and security companies that support Apple’s ecosystem. I’ve also heard that another consequence to the increasing demand for Apple products is that it’s becoming harder to secure Apple native professionals across multiple industries. Practically, Apple’s decision to offer up free training to IT support professionals reflects the need to fill this emerging gap. As more enterprises seek experienced Apple users in various roles, demand for those skills is growing greater than supply. Speaking during the call, Hager confirmed his company has experienced challenges in recruiting and retaining talent, “in order to achieve a fully staffed and ramped sales team to meet the market demand for Apple first management and security solutions.” Best-of-breed support The need to provide white-glove enterprise support for Apple products is also driving change in enterprise tech. As the number of deployed Macs increases, users expect parity of service levels, rather than being pushed to the back of the queue by Windows-focused IT teams. While that journey isn’t over yet (I know of at least one huge London employer in which the tech team still sees Macs as “toys”), it is only a matter of time before parity becomes apparent. That’s what I think based on Hager’s observation: “As we discussed last quarter, the majority of cross platform software providers that were considered leaders in the enterprise mobility management market just five years ago have been consolidated into other organisations.” Suitable for mass deployment The future for enterprise Apple support needs to be zero-day service. That’s what was provided by Jamf client SAP, which has 36,000 Macs and 90,000 iPhones deployed across the company. Jamf was in position to support macOS Ventura from day one, which mean that within a week of the new OS’s release, 37% of SAP’s Mac users had moved to the new operating system. This large-scale deployment may show that Mac users, even in the enterprise, want the latest systems rather than be consigned to antiquated operating systems of kit. (A recent story concerning the deployment of almost half a million iPads across Taiwan also reflect the resilience of the ecosystem and the capacity for mass deployment.) Scoping out, the signals suggest that while other markets may slow a little, Apple is still in position to gain ground on the strength of its growing place in enterprise tech. Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe. (And yes, a Mastodon link is coming.) Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Mosyle and Fleet bring new device management options to Apple enterprise Apple's growing enterprise market share is generating tons of opportunity for the company's partners in the device management market. Their approaches reflect the diversity of use. By Jonny Evans May 01, 2024 4 mins Apple Mobile Device Management Mobile Security feature Apple is intensely focused on its global AI efforts When the ship that is Apple moves in any direction, you can always count on careless whispers to expose the destination. From research labs to sophisticated AI models and Apple Silicon for server farms, here's what we've learned in just one By Jonny Evans Apr 30, 2024 6 mins Apple Artificial Intelligence Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe