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The Top 18 SaaStr Articles on Excelling at Work

SaaStr

Practica put together its guide of the top SaaStr articles to excel at work. Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A few basic thoughts on how to make “content marketing” actually pay off.

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Why opinions aren’t optional in content marketing

Intercom, Inc.

For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. This is also why people are much more inclined to share opinionated content on social media, with their personal networks or post it on their work Slack. Download Intercom on Marketing.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. We’ve gathered a list of articles, videos, and podcasts you can check out: Onboarding Joei.

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How important is content marketing for a B2B business?

Net-Results

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

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I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process

Buffer Resources

After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I didn’t want to repeat myself to everyone who asked – so I wrote a whole article with every answer. My role’s also shifted quite a bit.