SaaStr

SEPTEMBER 7, 2024

There are multiple vendors in different segments, including Mindbody which IPO’d a SaaS generation ago and then taken private in a $2B Vista acquisition. Onboarding has to be much slicker for SMBs. Now … that sounds niche, and it sounds crowded. That’s the trifecta. Automation and AI solve this. #3.

SaaS Payments 317

SaaS Payments Payments Payment Methods SMB 317

SaaStr

MARCH 18, 2025

” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). “I thought I had 60 days to get the value proposition right. In the end, we had roughly 4.”

Scale 183

Scale Sales Hiring Scaling Headcount 183

SaaStr

NOVEMBER 8, 2022

Most of you are familiar with the customer life cycle, including customer acquisition, onboarding, adoption, cross-selling and upselling, and retention. . Wang weaves together the narrative of the customer life cycle and employee life cycle, where many common threads exist — customer acquisition is similar to talent acquisition.

Underperforming Technical Team 246

Underperforming Technical Team Technical Review Acquisition Company Culture 246

User Pilot

NOVEMBER 29, 2024

But don’t worry – we’ll show you how to optimize your product metrics for growth, and more importantly, which to prioritize between acquisition, conversion, and retention. High conversion rates show that your messaging, onboarding, and pricing resonate. Your onboarding should focus on this core value moment.

Metrics 105

Metrics Scale Acquisition Retention 105

User Pilot

SEPTEMBER 19, 2024

This guide will show you 12 proven ways to improve customer acquisition with Userpilot. In contrast, more experienced customers who are switching over from using similar tools likely want a streamlined onboarding flow that gets straight into the nitty-gritty. Onboarding checklist in Userpilot. User segmentation in Userpilot.

Acquisition 101

Acquisition Technical Review Onboarding Software Review 101

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

FEBRUARY 25, 2025

Sessions often cover specific benchmarks for customer acquisition costs, churn rates, expansion revenue, sales efficiency, and other SaaS-specific metrics. From optimizing your sales process to improving customer onboarding or refining your pricing strategy, the tactical takeaways often deliver ROI that far exceeds the cost of attendance.

Sales Recruiting 180

Sales Recruiting Scale CTO Hire Sales Hiring 180

User Pilot

JULY 21, 2024

Which SaaS industry has the highest customer onboarding checklist completion rate? You will also learn best practices for designing excellent onboarding checklists! TL;DR An onboarding checklist guides new users through the activities they must complete to discover product value and use it to achieve their goals. Book the demo!

Benchmarks 105

Benchmarks Onboarding Healthcare Metrics 105

SaaStr

JULY 20, 2022

But it then loses real money on onboarding, at -124% margins, and real money on hardware, at -183% margins. Historically, Weave gave away several “free” phones with each new account. Weave has worked hard to get these to blend together to 58% gross margins, which is impressive.

SaaS Payments 290

SaaS Payments Scale Payment Methods SMB 290

SaaStr

NOVEMBER 12, 2021

Early Building partner programs’ are focused on partner acquisition and reselling. . A consistent onboarding system that predictably creates early sales rep success. Your sales rep onboarding is your partner onboarding process. This is somewhere in between a customer onboarding and employee onboarding system. .

Sales Recruiting 305

Sales Recruiting Sales Technical Support Onboarding 305

SaaStr

JANUARY 22, 2021

A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. Product-Led Growth Offers Unbeatable Economics: Lowers cost of acquiring, onboarding and retaining customers. Product-Led Growth: The Disruptive GTM Strategy.

Scale 290

Scale New CTO CTO Acquisition 290

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue. Start by segmenting them based on their use cases. Leverage welcome surveys to gather the data.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

SaaStr

OCTOBER 11, 2024

With Jasper’s acquisition of ClipDrop, they can build a catalog of trails across the U.S. From that perspective, you need to invest in programs that help onboard and train these users to use and trust AI. and generate a series of models running on those trails in minutes.

Cloud 173

Cloud AI Artificial Intelligence Healthcare 173

User Pilot

MAY 27, 2025

For example, say a user opens your app, skips the onboarding tutorial , and heads straight to the dashboard. Because now, you can: Improve onboarding by identifying friction points. Such as signing up, completing onboarding, using a core feature for the first time, or upgrading a plan. What features drive repeat usage ?

Mobile 93

Mobile Retention Payment Features Onboarding 93

SaaStr

MAY 15, 2024

In many ways, they have to do better with UI/UX, onboarding, and conversions. Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. To maximize this fact, you need to have the right onboarding processes in place to recapture those people. You can’t spend enough time on onboarding.

Subscription 306

Subscription Payment Features B2B Mobile 306

SaaStr

JUNE 21, 2024

You don’t end up saving time because you have to interview different firms and onboard them, and you still have to look through resumes, do back-channel references, take calls with them, and more. Many early sales reps, leaders, and founders are doing the initial customer acquisition. They got this wrong at Brex.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

SaaStr

JULY 19, 2023

How long is the onboarding cycle for a new customer? Is onboarding or implementation taking too long? Step Three: Map Your GTM to Your Acquisition Funnel The next thing to think about is how the go-to-market organization maps to the customer acquisition funnel. Map your existing team to your customer acquisition funnel.

Revenue 246

Revenue Acquisition Technical Review Systems Review 246

Stax

OCTOBER 1, 2024

Acquisition of BlockChyp brings new technology and industry expertise to Stax, furthering its evolution as a leading payment processor ORLANDO – October 1, 2024 – Stax , a leading payment technology provider, today announced its acquisition of BlockChyp , further expanding the company’s end-to-end processing capabilities.

Stax 197

Stax Merchant Services Payments Payment Services 197

SaaStr

JULY 7, 2023

“Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” This is a fine practice.

Retention 242

Retention Software Review Revenue Systems Review 242

Stax

JUNE 3, 2025

Scales with your business Whether you’re onboarding your first customer or your thousandth, SaaS platforms can grow with you. Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Inturact

FEBRUARY 15, 2024

Implementing an effective user onboarding process is pivotal for any SaaS product, acting as the bridge between user acquisition and user retention. In this era of digital solutions, tools like UserGuiding have emerged as essential assets for companies aiming to streamline their onboarding experiences.

Onboarding 111

Onboarding Acquisition Retention SaaS 111

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Seamless customer journey Owning the entire customer lifecycle from acquisition to retention eliminated disconnects between pre- and post-sales teams. Lets get into it.

Scale 105

Scale Sales Hiring Acquisition Customer Success 105

SaaStr

JULY 20, 2024

Invest Heavily in Onboarding Your typical employee takes about three to six months to get ramped. That’s a lot of time in startup land and doesn’t work, so you want to think about how to compress these onboarding times so employees hit their stride much quicker. They might even take a year to really hit their stride.

Sales Recruiting 304

Sales Recruiting Sales Hiring Scale Engineering 304

SaaStr

NOVEMBER 25, 2023

If you think about the customer acquisition funnel, you have the top, middle, and bottom. At Brex, they started incentivizing based on logo acquisition. Diagnosing Growth Bottlenecks : Identifying and addressing bottlenecks in the customer acquisition funnel is crucial. 2: Diagnose the Bottleneck to Growing Faster.

Sales Hiring 286

Sales Hiring Underperforming Technical Team Revenue Sales 286

SaaStr

DECEMBER 7, 2021

In their early days, Talkdesk made it easy for agents to self-serve onboard and advertised it as “Create a Call Center in 5 Minutes” to make it accessible. They learned about the customer journey across companies and built the first onboarding flow directly through Salesforce so that the engineers could create a call center in five minutes.

Scale 290

Scale Scaling Growth Hacking Systems Review 290

SaaStr

NOVEMBER 24, 2020

GuideCX makes your life easier with their client onboarding software that helps companies invie, guide and engage internal and customer teams in a transparent process that delivers value faster. Listen to The 3 Secrets to Unlocking Revenue Through Customer Trust with GuideCX on December 9 at 8 AM PST.

Scale 298

Scale Scaling Outsourced Development compliance 298

SaaStr

MAY 17, 2024

The only way to get it right is to spend a lot of time together and not shortcut the onboarding piece of these different phases. It sometimes manifests with misalignment on where to make a new acquisition or which avenue of growth to focus on. Rubrik recently made a thoughtful acquisition, so let’s look at its decision-making process.

Scale 304

Scale Technical Review Sales Hiring Artificial Intelligence 304

SaaStr

FEBRUARY 26, 2021

While many SaaS companies are familiar with acquisition growth efforts, what you might be missing is the massive revenue potential sitting right under your noses. Tim says, “My view is that retention and acquisition both should sit under the same leader. Retention is the New Acquisition. Retention is the new acquisition.

Retention 202

Retention Acquisition Customer Success Scale 202

SaaStr

AUGUST 9, 2024

Customer success at Braze was a big umbrella, with onboarding, CSM, tech support, sales engineering, and more under it. They did the same with their onboarding team. It’s not about marketing or user acquisition. Every incremental hire with a small team matters, so it’s worth being clear on what you want.

Scale 296

Scale Sales Hiring Scaling Startup 296

Intercom, Inc.

APRIL 14, 2020

As Des points out, the temptation to focus on customer acquisition can distract from the importance of focusing on retention, a focus that needs to start from onboarding and continue coherently from there. That’s right: retention can be twice as powerful as customer acquisition.”. Watch the video below, or read the post here.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

SaaStr

OCTOBER 3, 2023

Achieving Enterprise Repeatability — A revenue enablement team is critical for codifying success and using teaching methods to onboard and scale teams across your revenue functions during stage three. Today, SaaS companies employ specialists to run revenue plays across customer acquisition, expansion, and retention motions.

Enterprise 297

Enterprise B2B Scale SMB 297

SaaStr

OCTOBER 17, 2022

As soon as you have a repeatable methodology around customer acquisition. technical onboarding vs contract negotiation) early on. This allows you to present a frictionless renewal and expansion process to your customers, rather than handing them back to Sales. When should you start customer success? Split out specialist functions (i.e.

Customer Success 246

Customer Success Sales Hiring Scale Leadership 246

SaaStr

NOVEMBER 21, 2022

In the first year, Payrix signed eight platforms; by the time the company exited, they were onboarding 8-10 platforms a month, and the number has grown exponentially. . It increases total enterprise value, lowers customer acquisition costs, and boosts net revenue retention. . billion, the biggest acquisition in Salesforce history. .

Payments 243

Payments Payment Methods Embedded Payments Scale 243

SaaStr

SEPTEMBER 19, 2021

Even in the best of cases, with the best onboarding and the shortest of sales cycles, it takes 30 days to scale a rep. Third, build a real marketing / customer acquisition / demand gen budget for next year — and figure out how to start it in Q4 … and how to fund it. This is key. Usually much more == 90 days or longer.

Sales Hiring 290

Sales Hiring Scale Headcount Acquisition 290

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. A lack of onboarding Onboarding is critical when it comes to successful user adoption of a new product.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 278

Scale Sales Hiring Strategy Marketing 278

SaaStr

JANUARY 17, 2023

Two benefits you can expect from focusing on both PLG and SLG are: Optimizing customer acquisition costs. From there, it’s about focusing on time to value through onboarding and customer success. Maximizing the breadth of customers you can reach through small, medium, and large enterprises .

Startup 302

Startup Sales Sales Funnel Education 302