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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

You should also invest in building a community around your brand. Invest heavily in retention marketing. Many marketing departments get too focused on customer acquisition but forget to market to the customers they already have. . You’ll also want to monitor churn risk closely. Key Highlights: Adopt a product-led growth mindset.

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Battery Ventures: VC Investments Are Way Up. But Deals Aren’t.

SaaStr

Battery Ventures’ data says while VC investment $$$ are on fire — they aren’t going into more startups. The average SMB SaaS company has $295k in revenue per employee, and $450k in the enterprise. Private Equity did 48+ $100m acquisitions in 2020. The post Battery Ventures: VC Investments Are Way Up.

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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

SMB 200
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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5 Interesting Learnings from Weave at $130,000,000 in ARR

SaaStr

While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Many SMB SaaS companies struggle to hit 100% NRR and 80% GRR. ” But it’s also a reminder how hard it is to combine services, hardware and software and make money from SMBs. #3. A fairly standard SMB price point.

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Top SaaStr Content for the Week: Craft Ventures’ Founder & General Partner, QED’s Partner, Y Combinator’s Managing Director and lots more!

SaaStr

The Next Best in About 5 Years. 5 Interesting Learnings from Samsara At Almost $1 Billion in ARR Top Podcasts This Week: 1.

Scale 233
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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target. Every company is different and will have varying solutions, customer acquisition costs, and lifetime value.

Scale 236