The State of Software Buying: From SMB to Enterprise with G2’s CMO
SaaStr
DECEMBER 1, 2021
You should also invest in building a community around your brand. Invest heavily in retention marketing. Many marketing departments get too focused on customer acquisition but forget to market to the customers they already have. . You’ll also want to monitor churn risk closely. Key Highlights: Adopt a product-led growth mindset.
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