SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. The data above shows it’s a customer acquisition cost on average of $1.05

Scale 208

Scale Sales Hiring Strategy Marketing 208

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. . Push support to drive revenue. The focus of our series is that growth in scale, so your journey fits right in.

Revenue 223

Revenue Scale AI Search Customer Support 223

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 24, 2021

However, even the savviest entrepreneurs might be unaware of some of the blind spots that could be costing revenue. . Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

Scale 176

Scale Sales Hiring Compensation Sales 176

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. Treat your partner acquisition like a sales funnel.

Scale 208

Scale Sales Hiring Sales Funnel Consulting 208

User Pilot

FEBRUARY 26, 2024

Digital product metrics can be grouped into five broad categories: acquisition , activation , engagement , satisfaction , and revenue metrics. Are you aiming for user engagement, acquisition, or revenue growth? It helps you determine if the cost of acquiring a new customer is worth the average revenue they bring in.

Metrics 104

Metrics Customer Lifetime Value Scale SaaS 104

SaaStr

JUNE 17, 2023

billion cash acquisition deal in December 2021. Another noteworthy transaction was Adobe’s acquisition of Marketo for $4.75 By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities. One such deal that Jason points out was Salesloft’s $2.5

Venture Capital 198

Venture Capital Scale Technical Review Software Review 198

Buffer Resources

AUGUST 16, 2023

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? To scale and truly stand out, I needed to niche down.

Scale 81

Scale Scaling Strategy Social Media 81

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Brex then scaled its payments business quickly. Payrix could call on them as references, and get input on brand strategy and content like blogs, customer stories, podcasts, and whitepapers.

Payments 173

Payments Payment Methods Embedded Payments Scale 173

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Know your numbers.

Acquisition 52

Acquisition Startup Technical Review Scale 52

CustomerSuccessBox

FEBRUARY 2, 2022

Driving Customer Success during acquisitions is the trickiest as even the slightest operational change can have a huge negative impact on both personnel and customers. Why is it crucial to consider Customer Success during acquisition? Mutual clients that are competitors might pose a considerable risk during an acquisition.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 155

Scale Sales Recruiting Scaling SaaS Payments 155

SaaStr

SEPTEMBER 19, 2021

Recurring revenue certainly has pros and cons. But maybe even up to $20m ARR, the biggest downside of recurring revenue is that you only get to recognize 1/12th of your ACV (annual contract value) each month. You just can’t make it up. Actual recurring and recognized revenue is, has, and always will be, what matters.

Sales Hiring 259

Sales Hiring Scale Headcount Acquisition 259

SaaStr

NOVEMBER 2, 2021

Let’s call that at least a 2x multiplier in Second Order Revenue. But perhaps it’s backwards, at least once your are at scale. Flag these customers and treat them as Almost Brand New Deals. If you get to $8-$10m ARR with 120% revenue retention and have a strong team … just do the maths.

Scale 277

Scale Churn Retention Acquisition 277

SaaStr

MAY 25, 2022

He also shares some eye-opening insights on how Expensify scaled over the years. Investors will invest in your business if: You have a strong brand. Your top-line revenue is growing. Expensify scaled by breaking through the clutter. Changing the way you think about business. even if they say they did.

Scale 230

Scale Marketplace as a Service Business Model Advertising 230

SaaStr

MARCH 31, 2020

I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. The first thing that I want to put out immediately for growth people and for founders is that I want to trash out all the KPIs and we’re going to focus just on revenue. My focus is only revenue.

Scale 131

Scale Scaling Sales Hiring Engineering 131

Totango

FEBRUARY 23, 2024

A lifestyle maven and a gangster rapper turn an unexpected friendship into lucrative television shows and brand deals. Marketers are increasingly targeted at driving pipeline and impact on revenue, but [the job] doesn’t end there. A salty spread and a sweet topping form a beloved sandwich. Here are three key takeaways from the podcast.

Scale 91

Scale Customer Lifetime Value Acquisition Customer Success 91

Totango

JANUARY 22, 2024

In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth. Retention is the new acquisition. Most expect to see CS emerging as a growth engine. Additionally, our CAB members are buzzing about AI.

Customer Success 94

Customer Success Generative AI AI Scale 94

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. It’s simple: the subscription revenue model benefits both customers and companies. Meanwhile, companies offering subscriptions can scale with confidence, with predictable revenue and deeper relationships with their customer base. What is the subscription revenue model?

Payment Features 74

Payment Features Payments Subscription Revenue 74

Buffer Resources

AUGUST 16, 2023

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? To scale and truly stand out, I needed to niche down.

Scale 52

Scale Scaling Strategy Social Media 52

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. Let’s dive right in! Product-led growth.

Acquisition 105

Acquisition Scale Onboarding Marketplace as a Service 105

SaaStr

MARCH 7, 2021

This is also one of the least expensive (in terms of hard costs) things you can due to help the company scale in this phase, and beyond. We did it by focusing on second-order revenue to generate low-cost leads, and by taking in 110%+ of our MRR each month in cash. And a high close rate, and more revenue per lead.

Part-Time VPE 249

Part-Time VPE Sales Recruiting Sales Hiring Scale 249

SaaStr

JANUARY 3, 2021

What a next level acquisition! Salesforce is good at mega-acquisitions. They know how to take an established brand and grow it faster, and build or expand a new core offering around it. But Slack is past $1B in annual revenues with a dominant brand and very high net revenue retention (120%+).

VP of Engineering 148

VP of Engineering New CTO CTO Acquisition 148

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. How do we know this? Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

OpenView Labs

DECEMBER 10, 2019

Welcome to part two, focused on Customer Acquisition. Customer Acquisition. Scaling Sales. Customer Acquisition. Now we are moving on to Customer Acquisition. Especially since typically more customers equals more revenue. You may have heard of focus groups, brand ambassadors, company evangelists as well.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

Sales Hacker

DECEMBER 1, 2023

Owner has created the ultimate recipe for growth: Acquisition x Churn x Deal Size = Increasing Acquisition Rate Decreasing Churn Growing Deal Size Driving a super efficient BDR motion powered by great data. A focus on brand and putting out edu-tainment content across all formats. It’s in Owner’s DNA.

Scale 87

Scale Outsourced Development Technical Review Acquisition 87

Valuize Consulting

SEPTEMBER 17, 2021

Expand Your Revenue & Growth Potential With A Superior Partner Ecosystem. Leveraging partners in Post-Sales is the next big opportunity because they provide global reach, scale, efficiencies and expertise – all of which are often hard to build organically. Types Of Partners. Finding The Right Partner For The Job.

Revenue 52

Revenue Scale Government Customer Success 52

Valuize Consulting

SEPTEMBER 17, 2021

Expand Your Revenue & Growth Potential With A Superior Partner Ecosystem. Leveraging partners in Post-Sales is the next big opportunity because they provide global reach, scale, efficiencies and expertise – all of which are often hard to build organically. Types Of Partners. Finding The Right Partner For The Job.

Revenue 52

Revenue Scale Government Customer Success 52

SaaStr

MARCH 2, 2022

Every step of the customer acquisition funnel must be measured and studied. This is especially true for product-led growth companies that rely on data to understand uptake and revenue. We recommend doing small experiments and iterating before launching a full-scale plan. Use data to lead the way. Data is essential.

Outsourcing Services 190

Outsourcing Services Scale Outsourced Development Marketing 190

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 times more revenue than their competitors. And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience.

Leadership 218

Leadership AI Scaling Engineering 218

Buffer Resources

MARCH 5, 2024

I also felt that adding a subscription option for our dog food would allow us to better meet customer needs and support our company with reliable monthly recurring revenue (MRR). For new questions that came up, I relied heavily on my network of other pet brands and advisors who had launched D2C arms.

Payment Methods 83

Payment Methods Payment Services Payments Scale 83

Chart Mogul

DECEMBER 22, 2022

Once the business is scaling, however, it becomes more and more important to focus your efforts and look at growth from different perspectives. In order to know where to focus, all our panelists constantly look at their revenue metrics to make data-based decisions. And then it’s definitely too late. Dirk Sahlmer, SaaS.group.

Strategy 95

Strategy Scale Finance Acquisition 95

SaaStr

APRIL 14, 2019

That often does give you a short-term revenue boost. Even coming up on $200m ARR, free trials are still key to the majority of their customer acquisition. $25+ It’s much harder to scale like PagerDuty at just $10-$15 a month. It can be tempting to shut off or vastly limit free trials and free editions. But should you?

Churn 184

Churn Scaling Pricing Acquisition 184

Tom Tunguz

NOVEMBER 10, 2018

Another week, another blockbuster software acquisition! Qualtrics writes and sells software to ask questions of employees and customers to help businesses improve customer experience, employee satisfaction products, and brand. Qualtrics fetched 23x trailing twelve months revenue multiple. 2012 witnessed 3 acquisitions.

Scale 114

Scale Acquisition Cloud Software 114

User Pilot

MARCH 14, 2024

Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement. Customer lifetime value : This metric calculates the total projected revenue a customer brings to your business over the span of their entire relationship.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Retention 105

SaaStr

DECEMBER 7, 2022

SaaStr Scale is our biggest digital / on-line event of the year and its streaming LIVE TODAY – Wednesday, December 7th! SaaStr Scale is starting soon and will be live streaming today! . Revenue Confidential with Rippling and Founders Fund Sam Blond, Partner at Founders Fund Matt Plank, VP Sales at Rippling.

Scale 33

Scale VP of Engineering Scaling SMB 33