Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

FastSpring

OCTOBER 1, 2023

Looking to leverage FastSpring’s Digital Invoicing for your SaaS or gaming business? For many SaaS companies, being able to accurately apply tax exemptions across the globe is a vital step for accuracy in quotes as well as reporting when tax time comes around. Sign up for a demo or check out our free trial.

Payment Features 124

Payment Features B2B Payment Solutions SaaS Payments 124

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. But if you’re in the space, it’s a big player.

Scale 306

Scale Banking Acquisition Cloud 306

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. Including free acquisition and viral acquisition obscures underlying (in)efficiencies. Critical to adjust Magic Number for SaaS businesses with lower gross margins. is often seen as perhaps too capital efficient.

Scale 260

Scale SaaS Acquisition Benchmarks 260

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. These acquisitions were both incredible experiences.

Innovation 243

Innovation Wireless Acquisition Technology 243

SaaStr

MARCH 14, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s the #1 bit of advice you’d give to SaaS founders today? We had a great one last time with Peter Specht, Partner at Creandum. Check that out here. Lucy holds an A.B.

Scale 195

Scale B2B Investment Acquisition 195

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Sid Jain, Senior Analyst at ChartMogul, … Retention is arguably the most critical metric in SaaS regardless of a company’s stage. Who owns retention in SaaS B2B Ownership of retention is hard to nail down to one person or team.

Retention 52

Retention Trends B2B SaaS 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

SaaStr

DECEMBER 27, 2023

5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. 10 Things That Always Work in SaaS Marketing with SaaStr’s Jason Lemkin A popular hands-on session on what always works to get you more leads. #3. For B2B Generative AI Apps, is Less More?

Scale 231

Scale SMB Generative AI AI 231

ProfitWell

MAY 7, 2020

Today on Recur Now, we look at the difficulties for a traditional SaaS company to be successful in today’s market—and what the next great B2B SaaS companies will actually look like. Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 Now, what's happening in B2B SaaS news?

B2B 98

B2B SaaS Software Review Pricing 98

User Pilot

NOVEMBER 13, 2023

Sales enablement focuses on equipping your sales team with essential resources to help improve customer acquisition. Here, the aim is to provide key resources and data to help the team perform effectively to improve acquisition. Customer success enablement focuses on providing customers with the necessary tools for success.

B2B 105

B2B Sales Enablement Onboarding Retention 105

SaaStr

JULY 10, 2022

Especially now in 2022, when venture capital again is scarcer, and more expensive, and far harder to close than it was during the go-go times for SaaS of 2021 and late 2020. Let’s take a look at 3 B2B acquisitions from a few years back as an example. What’s between $100m and $1b in acquisition prices?

Venture Capital 359

Venture Capital Acquisition AI Pricing 359

SaaStr

DECEMBER 6, 2022

The first "rocketship" of SaaS 2.0. So Slack is ending a bit of an era at $2B+ ARR, having been the fastest growing SaaS startup of its generation, rocketing to an incredible IPO, and then an epic acquisition by Salesforce in 2021 for $27 Billion! And The End of One Era in SaaS. The first IPO of its generation.

Entrepreneurship 222

Entrepreneurship SaaS Travel Acquisition 222

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition.

Technical Review 243

Technical Review Technical Advisors Scale Compensation 243

SaaStr

JULY 29, 2021

B2B market is on fire. Because SaaS and Cloud are. With B2B companies spending ~40% of their revenues on marketing, it only makes sense the leaders that provide marketing services and platforms should be growing like crazy. #2. Revenue tripled since Microsoft acquisition in 2016. Now, 2016 was a different type.

B2C 319

B2C B2B Acquisition Cloud 319

SaaStr

AUGUST 17, 2022

Focus on logo acquisition. Much like Bill’s quotas and logo acquisition, Phil argues that it’s essential to build repeatability into your organization. But B2B and PLG are much more streamlined, reducing friction for everyone involved. That instant gratification from B2C now applies to us in B2B.” – Bill Binch.

Sales Hiring 199

Sales Hiring Sales SaaS B2C 199

OPEXEngine

AUGUST 17, 2021

If you’ve underestimated the importance of financial operations for both the short and long-term success of your SaaS business, you’re not alone. With the explosive growth of the SaaS business model impacting businesses worldwide, many are navigating SaaS financial operations and subscription management for the first time.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

CustomerSuccessBox

MARCH 25, 2021

Financial Mathematics of a SaaS business model. SaaS business models are different from traditional business models. Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. So why do we do that?

Retention 52

Retention SaaS Payments B2B Business 52

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

SaaStr

FEBRUARY 4, 2022

ZoomInfo is a sort of quiet leader in SaaS data. With 39% operating margins and 37% free cash flow, ZoomInfo is a SaaS cash-generating engine. Data is both more valuable and less sticky than pure B2B workflow apps. Aggressively expanding its product portfolio — both organically and through acquisition.

Scale 233

Scale Acquisition B2B Engineering 233

SaaStr

AUGUST 19, 2023

When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat. To learn more about Launch’s programs or the Canadian Startup Visa, visit [link] Content Allies helps B2B companies build revenue-generating podcasts.

Software 200

Software Business Social Media Government 200

Tom Tunguz

AUGUST 22, 2017

A founder asked me if we had reached the point that SaaS is commodified. “Can you build a venture scale SaaS company anymore?” First, the technology barriers to starting a SaaS company continue to fall. Second, the customer acquisition playbook is well known. So are copycats. Inside sales models.

Scale 186

Scale SaaS Venture Capital Machine Learning 186

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media. What is it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

JULY 21, 2022

At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. The best in SaaS are growing faster than ever, even past $1B or more in ARR. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A.

Marketing 261

Marketing Scale Acquisition Pricing 261

SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. And SaaStr Europa brings 2,500+ SaaS execs, founders, and VCs together to Europe every summer. We were the first major SaaS event back in the SF Bay Area. SaaStr is turning 10!

Scale 278

Scale Sales Recruiting CTO Hire New CTO 278

OpenView Labs

FEBRUARY 2, 2022

B2B SaaS marketers who’ve been in the same shoes can tell you that’s been a good conversion rate from marketing to revenue. Not only my team and I, but most B2B SaaS marketers are in the same kind of job. And those of us still generating leads from saturated channels are spending more for acquisition every year.

B2B 59

B2B Scale Marketing Acquisition 59

SaaStr

MARCH 30, 2023

We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Having backed more than 115 companies and facilitated over 420 add-on acquisitions, we bring extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams.

Outsourced Development 207

Outsourced Development Acquisition Pricing B2B 207

CustomerSuccessBox

JUNE 27, 2021

Upselling in B2B SaaS is a strategy designed to sell a more feature-rich product edition to an existing customer. Prioritizing customer acquisition should not be your only priority for upselling growth. The post How to build an upsell strategy for your b2b SaaS product? Let’s get started. Identify the triggers.

B2B 52

B2B Strategy SaaS Acquisition 52

Point Nine Land

APRIL 9, 2021

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

SEPTEMBER 1, 2023

So we’re finally, almost back from the IPO Drout in SaaS. The last SaaS leader to IPO was HashiCorp back in Dec 2021. After that, the public markets began a precipitous decline — leading to an almost 2 year pause in SaaS IPO. But the metrics, especially for an SMB-focused SaaS business, are breathtaking.

Scale 226

Scale SMB Sales Hiring Scaling 226

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. For context to kick us off, some of the top SaaS companies have 41% lower CAC than the rest. The data above shows it’s a customer acquisition cost on average of $1.05

Scale 227

Scale Sales Hiring Strategy Marketing 227

Subscription Flow

NOVEMBER 17, 2023

Now more than ever, it is crucial for businesses to invest in SaaS customer journey in this era of the complete overhaul of the digital world. What is SaaS customer journey? You can improve every facet of your SaaS business with an accurate mapping of the customer journey. Naturally, though, it is never sufficient.

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

Subscription Flow

DECEMBER 12, 2023

In this article, we are going to go into details so that the best CRM for B2B SaaS can be found. Dynamics of SaaS Businesses Companies are more conscious when they are looking for CRMs for SaaS companies. SaaS companies mostly opt for the subscription business model. Once again, CRM SaaS solutions can help you.

SaaS Payments 59

SaaS Payments Payment Services Scale Payment Solutions 59

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91