SaaStr

NOVEMBER 4, 2021

2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. In terms of Customer Acquisition Costs, “Rule of 40” Qualifiers spent 31% less to acquire a new customer. As context, the KBCM 2021 survey data showed customer acquisition cost (CAC) payback periods of 18 to 26 months on a gross margin basis.

SaaS 247

SaaS Technical Review Benchmarks Azure 247

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown.

AI 183

AI Revenue Cloud Technical Advisors 183

Clouded Judgement

NOVEMBER 3, 2023

Maybe with the exception of hyperscalers (particularly Azure). Namely, two large customers caused a huge issue (New Relic account growing very slowly post their acquisition, and a gaming company going back on prem - which I’m guessing means going to self managed Kafka?). All the headwinds that have persisted continue to persist.

Software Review 161

Software Review Cloud Software Azure 161

Tom Tunguz

MAY 25, 2017

The Azure team has built products to leverage that strength. A F500 can simply decide to replicate a local SQL Server instance to cloud Azure instance with a few clicks, and they instantly become a Microsoft Cloud customer. This reduces the friction of signing up, minimizes the cost of customer acquisition, and fills the funnel.

Startup 100

Startup Underperforming Technical Team Strategy Azure 100

IT World

AUGUST 19, 2019

With its acquisition of Java support services company jClarity, Microsoft is making a play to optimize Java workloads on its Azure cloud platform. Microsoft calls jClarity the leading contributor to the AdoptOpenJDK project, which provides free, open source OpenJDK binaries. The new Java is coming!

Azure 14

Azure Acquisition Cloud Enterprise 14

Baremetrics

DECEMBER 7, 2023

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. In QuickBooks, add “Marketing” account as a subaccount of Sales & Marketing.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

OPEXEngine

DECEMBER 7, 2021

It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. Companies with the best net dollar retention (NDR) and customer acquisition costs (CAC), two other closely watched SaaS metrics, also tend to rely on usage-based pricing. But that has been changing. Closely watched SaaS metrics.

Subscription 52

Subscription Payment Features Pricing SaaS 52

Clouded Judgement

JUNE 20, 2023

On the Microsoft earnings call they said (related to Azure): “But at some point, workloads just can't be optimized much further. Their ongoing revenue can “fund” new logo acquisition and allow the business to operate profitably at paybacks much larger than what private companies (with smaller ARR bases) can afford.

Cloud 161

Cloud Software Benchmarks Scale 161

BetterCloud

JANUARY 24, 2023

For example, a BetterCloud onboarding workflow enables IT to create new accounts by pulling new employees’ details directly from Google or Azure AD. Same goes for mergers and acquisitions. Instead, new hires will be impressed with a modern, mistake-free welcome. No more misspelled names or misplaced job titles.

SaaS 52

SaaS Azure Onboarding Innovation 52

Neil Patel

JANUARY 7, 2022

Popular CDN’s include: Rackspace, Amazon CloudFront, and Microsoft Azure. In addition to speed, other areas of website performance to measure are your content, on-site behavior, and user acquisition metrics. By storing your files closer to your audience, you can reduce load time. Look at Your Hosting Plan.

Mobile 130

Mobile Azure Scale User Experience 130

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. This means that growth can stagnate even with large acquisition numbers. Finally, we have customer acquisition cost.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. The signature of such compressions is that they are short term.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Andreessen Horowitz

SEPTEMBER 25, 2023

Ali: This is why we did the acquisition of Mosaic. It will be like AWS, GCP, and Azure. Can they build a better model themselves for that with their data? Or if they took their data and put it in 1 of the large models, would that always beat what they’re doing? It’s hard and requires a lot of GPUs.

AI 96

AI Enterprise Artificial Intelligence Generative AI 96

SaaStr

MARCH 17, 2023

Utilize the benefits of flexibility to increase acquisition, build trust with customers, and ultimately convert them to longer-term contracts. We’re seeing a growing trend of buyers making SaaS purchases through global marketplaces such as the AWS Marketplace and Azure Marketplace.

Marketplace as a Service 190

Marketplace as a Service Software Review Technical Review Azure 190

Navint

AUGUST 26, 2019

The acquisition sent shockwaves through the Salesforce ecosystem and vendor community. Apttus built their applications on the Microsoft Azure platform with the goal of opening new markets, specifically with Microsoft Dynamics CRM. Prior to the acquisition, Apttus had been positioning for an IPO. When asked “why Steelbrick?”

Azure 40

Azure Outsourced Development Scale Finance 40

SaaStr

SEPTEMBER 13, 2020

Azure has been gaining on them rapidly and is growing a double that rate. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. You changed the name to ZoomInfo after that acquisition.

Sales Hiring 151

Sales Hiring Scale Payments Cloud 151

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

Full Session

NOVEMBER 16, 2022

For example, general information about website traffic, user demographics, acquisition, etc. Mixpanel also offers a decent list of integrations, with over 50 apps, including Amazon Web Services, Microsoft Azure, Google Cloud, Hubspot, Slack, Snowflake, and Zendesk. Mixpanel vs Google Analytics: Features.

Software Review 52

Software Review Sales Hiring Technical Review Underperforming Technical Team 52

Chart Mogul

DECEMBER 22, 2021

We will support exports to Amazon S3, Microsoft Azure Blob, and Google cloud storage. Cloud destinations (coming soon) — we are in process of adding the ability to export your MRR movements data from ChartMogul onto the cloud. You can always visit the data output page within your ChartMogul dashboard for all your export needs.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

All that Saas

JULY 8, 2021

According to marketing pros, email is one of the most successful avenues of digital acquisition for businesses today. The software integrates well with over 65 tools like Microsoft Azure, Google Compute Engine, Google App Engine, and many others to deliver a seamless user experience. Want to improve your digital marketing?

Software Review 52

Software Review Software Marketing Scale 52

SaaStr

AUGUST 26, 2022

What’s their acquisition channel? I think Azure’s like 7,000, Google. I try to do it from a founder’s perspective, and you can learn from these. What’s their NRR? How do they get their customer? What’s their deal size? How much do they get from SEO and SEM? I think hiring is harder than ever.

Sales Hiring 190

Sales Hiring Scale Sales Recruiting Scaling 190

SmartKarrot

JANUARY 18, 2022

Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11