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How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

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Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

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Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! SaaS Sales

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Top 10 How To Articles for SaaS CEO’s

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If you just clicked on this article and started exploring it, Congratulations! You are a CEO (or maybe Founder CEO) at a SaaS company. First, good luck with your business. We have prepared this round-up post so you have the most practical how-to articles at hand and save time. (We

16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

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If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

SaaS Freemium Model: What Works, What Doesn't?

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Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only.

SaaS Upselling Techniques: How To Do It Right (Tips + Examples)

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Prologue to SaaS upsell Three months ago when you had only 600 subscribers, you chose a pricing plan that allowed you to send emails to a maximum of 2,000 users.

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

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Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, .

[Free Guide] How to Do SaaS Competitive Analysis To Win In Your Niche?

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$157 billion … That’s the expected total size of software-as-a-service industry for 2020!

How To Run Facebook Ads For SaaS To Get New Paying Users?

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What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. Who’s consider subscribing to software? ”. Or maybe “ Users don’t always mention their job titles on Facebook.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business

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As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed.

7 Things You Need to Have Before Becoming Incredo Customer

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“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Peter Drucker, American author, educator, and consultant. SaaS Lead Generation SaaS Marketing Strategy

What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong

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SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS).

What’s typical commission for SaaS salesperson? [Really 10%?]

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Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

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In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other

How To Find Your Perfect SaaS Investors And Create A Winning Pitch?

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Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage.

What’s typical commission for SaaS salesperson? [Really 10%?]

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Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

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Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

17 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

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If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

5+4 SaaS Marketing Tactics At First Hand That Have Worked Like A Charm

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Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers.

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

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Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?”

Enterprise SaaS Spending Statistics and Trends for 2019

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Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Marketing Goals Examples for B2B SaaS Marketing Teams

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Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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Startup Founders’ Guide to Software Outsourcing

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It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive market, you need to have clearly set goals and creative marketing and business strategies.

SaaS Freemium Model: What Works, What Doesn’t?

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Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only.

8 Sustainable Practices to Better Your Mobile App Marketing Strategies

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As technology progresses, it's unavoidable to face the tough turf that consists of your competition. For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition.

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.

5 Powerful SaaS Growth Tips to Help You Scale Your Business

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Just a few words before we start… In the f??t-????d t-????d d world ?f growing ??ur ur bu??n??? n??? ??n a significant challenge. The good news ?? t “S?ftw?r?-??-a-S?rv???” r?-??-a-S?rv???” ” ?? growing r???dl? n popularity, creating perfect ??nd?t??n?

9 Steps for SaaS Companies to Boost Conversion Rates | Incredo Blog

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Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial.

5 Key SaaS Trends for 2019

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Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS.

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How to effectively generate B2B SaaS leads (or skip this article and lose qualified SaaS leads)

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Leads. Leads = customers = profits. If you are asking yourself, “Why does my business-to-business (B2B) SaaS company need leads?” then you are in the wrong industry. SaaS Lead Generation SaaS Marketing Strategy

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?”