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Marketing During Coronavirus: 8 Ways SaaS Companies Reacted to the Pandemic

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Almost all industries witness decline in revenue because of the coronavirus crisis. And SaaS companies aren’t exceptions.

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[Guest Post] 5 Ways Intellectual Property Law Coincides with SEO

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When users interact with the World Wide Web, they tend to be rather lenient with their activity online and consider the consequences of their actions a little less.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

SaaS Founder’s Guide To Conversational Marketing

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Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience.

How to Create an Effective Marketing Strategy for Associations

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Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Incredo’s Guide for Remote Teams to Survive Coronavirus

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The outbreak of coronavirus brought changes that companies were forced to admit. One of the major changes was that many businesses switched to a remote working system. But not all of them had experienced that approach before and the system might seem much more uncomfortable than it actually is.

How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

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Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic.

SaaS Freemium Model: What Works, What Doesn’t?

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Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only.

SaaS Freemium Model: What Works, What Doesn't?

Incredo

Do you love free stuff? Imagine that you can visit a sports complex for free but you are allowed to do it only twice a month, only for 3 hours in total and you have access to the swimming pool and cardio & strength classes only.

Top 10 How To Articles for SaaS CEO’s

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If you just clicked on this article and started exploring it, Congratulations! You are a CEO (or maybe Founder CEO) at a SaaS company. First, good luck with your business. We have prepared this round-up post so you have the most practical how-to articles at hand and save time. (We

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Outsourcing Your SaaS Marketing: How to Choose an Agency That Digs Your Business

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As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Behavioral patterns change at a turbo rate when it comes to usage of various devices, and it affects the concepts of where the data is stored and where the processing is performed.

What Are The Most Successful SAAS Pricing Models and What You May be Doing Wrong

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SaaS (Software as a Service) has proven to be a very elastic, scalable and progressive industry. According to IDC , cloud services market grew 28.6 percent in the first half of 2017 and the revenue totaled 63.2 billion (the biggest share belongs to SaaS).

How to give software product demos that convince your prospects? [+9 Expert Quotes]

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7 Things You Need to Have Before Becoming Incredo Customer

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“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Peter Drucker, American author, educator, and consultant.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

7 Things You Need to Have Before Becoming Incredo Customer

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“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Peter Drucker, American author, educator, and consultant. SaaS Lead Generation SaaS Marketing Strategy

16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

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If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

How To Run Facebook Ads For SaaS To Get New Paying Users?

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What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. Who’s consider subscribing to software? ”. Or maybe “ Users don’t always mention their job titles on Facebook.

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

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Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?”

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?”

Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

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Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, .

7 Biggest Trends in Content Marketing You Shouldn’t Ignore in 2019

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In digital marketing, content dominates and acts as the main selling point. Content is king in the digital world as we can't do without it. But content marketing requires proper planning, after which it will be able to provide the desired results. Other

What’s typical commission for SaaS salesperson? [Really 10%?]

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Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

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Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing.

What’s typical commission for SaaS salesperson? [Really 10%?]

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Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

How To Find Your Perfect SaaS Investors And Create A Winning Pitch?

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Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage.

Marketing Goals Examples for B2B SaaS Marketing Teams

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Nowadays, successful marketing teams try to keep their position as the most effective ones in the marketplace by providing clients with epic experiences and remarkable results. At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth. SaaS Marketing Strategy

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Enterprise SaaS Spending Statistics and Trends for 2019

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Software as a service, also known as SaaS, is a highly cost-effective software solution that offers a lot of agility for businesses. More companies are increasingly adopting SaaS solutions as they realize what a reliable option it can be for numerous business models and industries.

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8 Sustainable Practices to Better Your Mobile App Marketing Strategies

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As technology progresses, it's unavoidable to face the tough turf that consists of your competition. For this reason, many company owners have taken measures to adopt strategies that will help them overcome the competition.

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5+4 SaaS Marketing Tactics At First Hand That Have Worked Like A Charm

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Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers.

Startup Founders’ Guide to Software Outsourcing

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It’s a big challenge to reach business growth in a time when thousands of startups are founded on a daily basis. To survive in such a competitive market, you need to have clearly set goals and creative marketing and business strategies.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

5 Powerful SaaS Growth Tips to Help You Scale Your Business

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Just a few words before we start… In the f??t-????d t-????d d world ?f growing ??ur ur bu??n??? n??? ??n a significant challenge. The good news ?? t “S?ftw?r?-??-a-S?rv???” r?-??-a-S?rv???” ” ?? growing r???dl? n popularity, creating perfect ??nd?t??n?

17 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

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If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

5 Key SaaS Trends for 2019

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Having been involved in a number of SaaS companies over the last decade, we’ve noticed a series of recurring trends where growth is concerned. We recently attended SaaStr Annual with 14,000 other SaaS executives to discuss the latest trends in SaaS.

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9 Steps for SaaS Companies to Boost Conversion Rates | Incredo Blog

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Simply having a SaaS product that is useful, easy to use, customizable and affordable is not enough in order to ensure a steady stream of users. Sad, but true. To attract customers and show how beneficial their product is, nearly every single SaaS company offers users a free trial.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.