For Entrepreneurs with David Skok

We’re Overthinking Seed Round Signaling Effects

For Entrepreneurs with David Skok

There is much hand wringing in the startup ecosystem about various forms of signaling between the seed and A rounds. Conventional wisdom, and advice, abounds: entrepreneurs should never include a venture firm in their seed round because it’ll scare other VCs off from pursuing the A. After all, the “insider” VC has more information and. Getting Funded Entrepreneur Funding Raising capital seed deals Venture capital

How to Survive and Thrive in the post-Covid Era

For Entrepreneurs with David Skok

Covid and the associated lockdowns are likely to be the biggest disruptive event to occur in most of our lifetimes. There are huge global changes coming as a result. The OECD is forecasting the worst recession in a century. But expect to see far more change than just a recession.

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9 Steps to Repeatable, Scalable, and Profitable Growth

For Entrepreneurs with David Skok

I recently did a podcast interview with Harry Stebbings of “The Twenty Minute VC” where we talked about the 9 step model for how B2B startups need to get through product/market fit, and then how they should go about finding a repeatable, scalable, and profitable growth process.

2019 SAAS Private Survey Results- Part 1

For Entrepreneurs with David Skok

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~424 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Matrix Growth Academy – Zero to 100 Videos

For Entrepreneurs with David Skok

Matrix Growth Academy – Zero to 100 was an educational event held in San Francisco, aimed at providing B2B Founders with a road-map for how to get from Zero to a repeatable, scalable and profitable growth process that would take them to $100m in revenue. Please find below the primary videos for They have been. Startup Help

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2018 SAAS Private Survey Results- Part 1

For Entrepreneurs with David Skok

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~385 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to David Spitz (@dspitz) and the team at KBCM Technology Group for their. Startup Help SaaS SaaS business Sales & Marketing Machine Sales and Marketing

Onboarding your first Sales Hire as an Entrepreneur

For Entrepreneurs with David Skok

In today’s blogpost I would like to introduce my partner for Zero to 100, Stephanie (Schatz) Friedman. Stephanie has been an executive in 3 successful startups and was most recently the SVP of Sales and Customer Success at Xamarin which has since been acquired by Microsoft. Stephanie joined Xamarin as its first non-engineering hire in. Recruiting SaaS Sales Startup Help Customer Success Growth Hiring Sales and Marketing

How to calculate your total addressable market and make a great TAM slide for investors

For Entrepreneurs with David Skok

I’ve seen hundreds of startup pitch decks in my time at Matrix, and have found total addressable market (TAM) slides to be among the most frequently mis-executed. I get the sense they are often included as a formality in an attempt to get VCs to check a mental box and continue on hearing about other. Getting Funded Startup Help Business Model Funding SaaS TAM TAM slide Total Addressable Market Venture capital

Top Two Reasons for Churn

For Entrepreneurs with David Skok

In working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand. Customer Success churn SaaS SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention Startup Help

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs with David Skok

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. This post introduces a four stage. Startup Help PMF product market fit SaaS sales Sales and Marketing

Zero to $50M – A Roadmap of the Key Stages, and How to Win at Each Stage

For Entrepreneurs with David Skok

There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. In my talk at SaaStr 2018, I will lay. Building for Success Getting Funded Interviewing Leadership Marketing SaaS Sales & Marketing Machine Startup Help growing SaaS revenue SaaS sales and marketing

2018 Private SAAS Company Survey- Part 2

For Entrepreneurs with David Skok

We recently released Part 1 results of our private SaaS company survey in partnership with KBCM Technology Group (formerly Pacific Crest Securities). This is the sixth annual survey we’ve produced together, which provides data to help SaaS companies benchmark their performance against their competition. In Part 1, we covered growth rates, go-to-market trends, and CAC Rations and CAC Payback. We’re excited to share Part.

Zero to 100 – A High Growth SaaS Playbook

For Entrepreneurs with David Skok

I have great pleasure in announcing a new program called Zero to 100 – The Growth Academy. This program is my response to what so many of you have been asking for: a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building. Startup Help

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

SaaStock Dublin 2018: Get inside your Buyer’s Head – Improve Conversion Rates

For Entrepreneurs with David Skok

At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their purchasing process, and experience your marketing and selling. Using the techniques outlined in this presentation, Marketing SaaS Sales & Marketing Machine Startup Help

Building a Repeatable, Scalable & Profitable Growth Process

For Entrepreneurs with David Skok

I gave a talk this year at the 2017 SaaS North conference in Ottawa, where I discuss the fundamentals of building a repeatable, scalable, & profitable growth process for a startup. Building a Repeatable, Scalable & Profitable Growth Process [View on Slideshare]. Startup Help Business Model Growth SaaS SaaS business Sales & Marketing Machine

A High Growth SaaS Playbook – 12 Metrics to Drive Success

For Entrepreneurs with David Skok

I recently gave a talk at the 2018 SaaStock NYC conference in June. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business. Building for Success Business Model SaaS Metrics Startup Help Growth metrics for SaaS companies SaaS SaaS business

Zero to 100 – Photos from the SFO Sept 2018 event

For Entrepreneurs with David Skok

Thanks to all of you who helped make the Zero to 100 event in San Francisco such a great success. Please find below a selection of photos from the event: Startup Help

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included ??

Top 10 Learnings from the Redpoint 2020 GTM Survey

Tom Tunguz

Yesterday, we shared the Top 10 Learnings from the 2020 Redpoint GTM Survey at SaaS Office Hours. The presentation is embedded below. It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities.

What is the Structure of the Typical SaaS Company as it Scales?

Tom Tunguz

This post is part of a series leading up to SaaS Office GTM Edition on June 24 in which we’re reviewing the results of the 2020 Redpoint GTM survey. Today, we’re answering the question: how do teams grow as a startup scales?

The “Covid Boost” for SaaS Will Last Years

SaaStr

Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

77% of You Aren’t Going Back to A Traditional Office. What That Means.

SaaStr

The pace of change recently has been breathtaking. Just a few weeks ago, Stewart Butterfield, CEO of Slack, was kind enough to join us at SaaStr Summit: Bridging the Gap. He said Slack wouldn’t be going back to the office until September. Now, just a few weeks later?

Your VP of Sales Shouldn’t Be Perfect

SaaStr

We’ve talked a lot on SaaStr over the years about all different types of VPs of Sales. From Stretch VPs to stage-appropriate VPs. It’s worth also focusing on a related, high-level point. Especially if you sell to multiple customer segments (i.e.,

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As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You

SaaStr

(Note; an update of a classic SaaStr post, with 2020+ learnings.). A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in ARR. A really good SaaS company. And he was beside himself. First, he was just plain exhausted.

When You Fall Out of Product-Market Fit

SaaStr

I’ve been investing just long enough now to see start-ups fall out of product-market fit. When I started blogging on SaaStr.com back in 2012 (!), I didn’t really think this happened. I thought folks got out-sold, lost to the competition, and even failed to evolve.

Growing your Startup? Find the Right Startup Financing for Your Capital Needs

Entrepreneurs are facing unprecedented circumstances right now. The capital choices you make will have a lasting impact on the trajectory of your company. Knowing the right questions to ask and how to compare your options is vital to making the best decisions. Download the Startup Finance Playbook to learn more.

How Common Is It For Founders To Get Some Liquidity in A Venture Round?

SaaStr

These days, if you raise money at a >=$80m-100m valuation, and are oversubscribed, most bigger Silicon Valley VC firms will offer to provide some founder liquidity. And these days, the valuations where it is offered is creeping down a bit as bigger funds do earlier stage deals.

Should You Fire an OK-but-Not-Great VP of Sales? Probably Not

SaaStr

A debate so many start-ups go through is what to do about a Just OK VP of Sales they’ve hired. The VP of Sales turns out to be OK, but great. He or she doesn’t change the game. But they’re not failing either.

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In SaaS, Your Burn Rate is Muchly a Function of Your DNA. And Your Chosen Competition.

SaaStr

There are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both sell to the Enterprise. So it’s not that. Yes, Veeva has a very high ACV, with prepaid contracts. That helps a ton.

The Era of the SaaS Decacorn is Here

SaaStr

A very curious thing has happened during this very sad and stressful time: the Era of the SaaS Decacorn has firmly arrived.? market cap is now over $10 billion. Amazing! ? BessemerVP ? pic.twitter.com/giUuRFJS5A. — Amit Karp (@amitkarp) May 15, 2020.

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The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

16 Rookie Errors Founders Make Pitching to VCs ? And Passing the ?20 Minute? Test

SaaStr

Given that so many VC pitches are over Zoom now, I thought it would be worth re-freshing this classic SaaStr post on things it’s easy to get wrong when pitching investors. Pitching VCs is like anything. You’ll get better at it over time. Later, you’ll even get great at it.

Salesforce: Still Very Important. Just Not as Important as It Used To Be.

SaaStr

For us SaaS Old Timers, it’s still all sort of about Salesforce. We built apps on Salesforce. We hired our VPs from Salesforce. We learned from Salesforce. We “copied” Salesforce. It remains the #1 pure SaaS company by far and is a force of nature. A $150 billion+ mega-company.

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Yes, Your Marketing Site Really Does Matter

SaaStr

“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR. “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR. Does your marketing site really matter, past a point?

What is Conversion Rate Optimization (CRO)?

The Daily Egg

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.