10 Awesome Examples of SaaS Email Copywriting
Writing, especially email copy, is a bit subjective. A tone and style that makes sense for one company could be totally out of place for another.
I think that’s part of the reason it can feel like a daunting beast to tackle for some (on top of the pressure that email is powerful, when done right). However, I think there are elements of email copywriting that get a universal thumbs up.
“Good” copy for your audience may differ from what other companies are producing, but I think there are still lessons to be learned from reviewing examples.
Let’s look at 10 SaaS email examples and dive into what makes them so effective.
Grammarly gives their perspective
You know what people like? Opinions. Don’t shy away from sharing your company’s unique perspective and outlook on the world or industry. In the example above, Grammarly outlines exactly how they feel about writing and editing. To them, improved writing is a gateway to better communication in every area of life. Saying that using their editing tool can improve your relationships is a big claim, but it shows they aren’t afraid to speak their mind.
TAKEAWAY:
Take a moment at the beginning of the customer relationship to explain to them why your company does what it does. Set the tone for the perspective of your team because it helps you authentically stand out.
Originally published at https://www.getyoursaasonboard.com on June 10, 2019.
