Wed.Jan 08, 2025

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AI-Powered Marketing Automation: The Next Frontier for SaaS Growth

Inturact

What if you could delegate repetitive marketing tasks and focus on scaling your SaaS business? AI-powered marketing automation makes smarter campaigns, higher conversions, and saving time possible.

AI 59
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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. It’s been a tale of two worlds.

AI 301
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What Are the Benefits of Ratable Revenue Recognition for Financial Reporting?

SaaS Metrics

Boost your financial reporting accuracy and investor confidence with ratable revenue recognition—discover how it streamlines operations and enhances decision-making. The post What Are the Benefits of Ratable Revenue Recognition for Financial Reporting? first appeared on SaaS Metrics.

Revenue 52
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization.

Revenue 293
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Comparing Microsoft Access and Salesforce CPQ for Sales Teams

SaaS Metrics

Thinking about upgrading your sales tools? Discover which platform suits your sales strategy best and enhances your team's performance. The post Comparing Microsoft Access and Salesforce CPQ for Sales Teams first appeared on SaaS Metrics.

Sales 52

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Resources

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

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5 Ways Businesses Can Use Payments to Build Resilience, Scalability & Growth in 2025

BlueSnap

A new year comes with opportunities to generate greater business success. What success looks like can differ by company, but there are a few critical strategies businesses can implement to better ensure a successful year and many of those strategies revolve around payments. The post 5 Ways Businesses Can Use Payments to Build Resilience, Scalability & Growth in 2025 appeared first on BlueSnap.