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Canva and Databricks: The Two Big Potential SaaS / Cloud IPOs of 2024

SaaStr

And Both, Importantly, With Strong Brand Names (Even in Consumer, With Canva). Now, maybe they both wait for 2025. If both trade at say 15x ARR, even in a 6x world, that would put both at $30B+ market caps. We’ll see. But both look strong enough to go in 2024. That will get folks excited again.

Cloud 271
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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

By 2025, more than half of the workforce will be made up of millennials and Gen Zs, with the innovative ideas they bring to the table. . Users are becoming more tech-savvy, value flexible, and prefer to be attracted to a brand rather than sold to. . Workforce distribution. User behavior. Content channels. Tactic #4: Always be testing.

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Top 25 SaaStr Tweets / Short-Bites of 2020

SaaStr

Try this exercise as CEO: * Create brand new email account * Fire up Incognito. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. . — Jason BeKind Lemkin (@jasonlk) September 4, 2020.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

B2B 113
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5 Hacks to Attract Gen-Z Consumers

Neil Patel

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Take Steps to Make Your Brand Trustworthy and Authentic.

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The Best Luxury Marketing Strategies

Neil Patel

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

Strategy 145
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Who is Generation Alpha, and Why Are They Important to Marketers?

Neil Patel

By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Brands that stay on top of the newest technology stand to see greater success with this burgeoning generation. Most of their parents are Millennials.