SaaStr

DECEMBER 10, 2021

Has it felt like not just a unicorn-a-day in 2021, but a bit more? We minted 46 Unicorns a Month in 2021. a day: Ok 2021 isn’t quite over, but the trends are pretty much set. You can see that 2021 was just an epic bump from 2020, and it was a step function. We tripled the rate of unicorn production in 2021.

Cloud 340

Cloud Trends SaaS Marketing 340

SaaStr

OCTOBER 8, 2021

As OpenView and many others have documented, Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021. The post 6 Product Led Growth Sessions From SaaStr Annual 2021 appeared first on SaaStr.

Scale 353

Scale Engineering Revenue Scaling 353

SaaStr

OCTOBER 12, 2021

Getting customer success right is one of the most powerful levers in SaaS: Upsell + expansion with existing customers costs 62% less than acquiring new customers ($0.63 new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). The post 5 Top Customer Success Talks at SaaStr Annual 2021 appeared first on SaaStr.

VP of Engineering 335

VP of Engineering Customer Success Engineering Retention 335

SaaStr

FEBRUARY 23, 2024

So in the era of 2021, the time of 1,000 unicorns, it seemed like everyone and anyone someday, just might be a decacorn someday. And then in 2022, the markets crashed hard in SaaS. Since then, overall, SaaS multiples have stayed relatively low, at 6x ARR on average — for public SaaS companies. Not everyone.

SaaS 204

SaaS Cloud Scale Engineering 204

SaaStr

OCTOBER 26, 2021

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Intriguing Session Slides: Marketing SaaStr Session #4: “Why Intent is the New Lead: 2021 State of Marketing Technology ?with Customer Success Sessions at SaaStr 2021. Video: HERE. Video: HERE.

Scale 346

Scale Marketing SMB Leadership 346

For Entrepreneurs with David Skok

OCTOBER 28, 2021

2021 SAAS SURVEY – Part 1. Thank you … The post 2021 SaaS Survey Results – Part 1 appeared first on For Entrepreneurs. For the ninth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities).

SaaS 130

SaaS Technology Metrics Startup 130

SaaStr

DECEMBER 21, 2023

So there were barely any SaaS IPOs in 2022 or 2023. The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. There were basically no significant SaaS IPOs for almost 2 years, until Klaviyo (+ Instacast + ARM) all tried to reopen the market in September 2023.

SaaS 290

SaaS Software Marketing Management 290

For Entrepreneurs with David Skok

OCTOBER 28, 2021

This is the second part of the 2021 SaaS Survey that we conduct in partnership with KBCM. This post contains the following sections: CAC Ratios and CAC Payback … The post 2021 SaaS Survey Results – Part 2 appeared first on For Entrepreneurs. The full Survey can be downloaded in PDF form using this link.

SaaS 130

SaaS Startup 130

SaaStr

DECEMBER 29, 2021

The Wall Street Journal had a great summary of IPOs in 2021 and before. Much as Unicorn creation more than doubled in 2021, so did IPOs: There’s a lot you can read into this: * First, it’s good IPOs grew as quickly as Unicorns were minted , more or less. So it’s good to see this growth in IPOs in 2021.

Cloud 265

Cloud Engineering Pricing SaaS 265

SaaStr

DECEMBER 23, 2021

With four digital events plus SaaStr Annual, we have 100+ videos just from 2021 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: building a unicorn, scaling, fundraising, customer success, mental health, and more. State of the Cloud 2021 with Bessemer Venture Partners.

Cloud 278

Cloud Scaling Customer Success Enterprise 278

SaaStr

AUGUST 29, 2021

It’s time to Meet Your Mentors for SaaStr Annual 2021! Northstar Metrics: How to Define The Right Metrics For Your SaaS Solution with Soumeya Benghanem, Product Management Practice Lead @ VMware. We have hundreds of investors joining us for SaaStr Annual 2021, not to mention hundreds of post-revenue startups.

Stax 277

Stax Cloud Startup Metrics 277

SaaStr

MAY 20, 2021

From the Founding Partners, Managing Directors and big name SaaS VCs who grace the stage. to the firms that send over a dozen of their Partners and Associates — everyone who invests in SaaS has a presence at SaaStr Annual. River SaaS Capital. SaaS Capital. The post Over 400 VCs Already Coming to 2021 SaaStr Annual!

Banking 269

Banking Finance Investment Innovation 269

Tom Tunguz

DECEMBER 16, 2020

Here are my predictions for 2021. The 2010s were the decade of software and SaaS, the era when Salesforce become the first SaaS company to sail past the $100B market cap mark. 2021 could be even better, particularly since fundraising momentum is now a global phenomenon. 2020 becomes the decade of data.

Sales Recruiting 279

Sales Recruiting Blockchain Banking Machine Learning 279

SaaStr

FEBRUARY 4, 2021

The SaaS Funding Napkin. What began as a blog post in 2016 has evolved into a yearly exploration and survey to founders and investors to discover what it really takes to raise capital for SaaS companies. The Evolution of SaaS Funding From 2016 to 2021. 2021: $300K – $1M. 2021: $2.5M – $4.5M.

Finance 297

Finance Product Marketing SaaS Investment 297

SaaStr

JANUARY 3, 2024

Dear SaaStr: Should I Go Into SaaS Sales? Maybe in 2021, when many SaaS leaders were growing at simply unprecedented rates, could succeed in sales if you weren’t sure you wanted to sell. The post Dear SaaStr: Should I Go Into SaaS Sales? If you aren’t sure you want to go into sales — don’t do it. Not today.

Sales Recruiting 243

Sales Recruiting Sales SaaS Management 243

SaaStr

AUGUST 26, 2021

Here are 3 reasons you won’t want to miss this year’s Annual: #1 – SaaStr Annual is the largest community gathering for Cloud and SaaS professionals in the world! Day 2, Tuesday, will be the Legends of SaaS, with the CEOs of Box, Vimeo, Calendly, Digital Ocean and so much more! Think of it like the Coachella of SaaS.

Cloud 259

Cloud Pricing SaaS Development 259

SaaStr

SEPTEMBER 20, 2021

We’re just 7 days away from the Biggest Cloud Event of 2021! Outdoors, open-air, with some of the best CEOs and speakers in SaaS. The post 7 Days to SaaStr Annual 2021!! It’s the 7th Annual SaaStr Annual!! And after 2 years of being digital-only, we’re back IRL in San Mateo / SF Bay Area! 200+ Speakers.

Cloud 208

Cloud SaaS 208

SaaStr

MAY 22, 2023

Not easy, but easier and easier: There was a bump in 2016, a Flash Crash in SaaS, when budgets were slashed, but it didn’t last long enough to really impact renewal cycles. SaaS markets had fully recovered later that year. Even the 2008-2009 downturn, while truly brutal, didn’t hit SaaS as hard as the rest of the economy.

SaaS 244

SaaS Churn Sales Software 244

SaaStr

AUGUST 31, 2021

And though there are many great reasons to attend the SaaStr Annual 2021 – the amazing networking, incredible no-fluff content, built-in fun – these are the top 6 takeaways from past attendees : #1 – Learn from the best . VCs fly in from over 20 countries, with nearly every firm in the Bay Area that invests in SaaS represented.

Startup 287

Startup Investment Enterprise Pricing 287

SaaStr

AUGUST 25, 2023

So we’ve been saying for a while that the back half of 2024 could be good for SaaS IPO s, we just needed a few of the break-out winners to IPO to get the engine rolling again. The SaaS IPO window really closed in late 2021 with HashiCorp as the last great one to IPO in December 2021. We have raised $454.8

SaaS 224

SaaS Scaling Engineering B2B 224

SaaStr

APRIL 24, 2021

A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. But like “Cloud” and “SaaS”, its definitely has evolved. But like “Cloud” and “SaaS”, its definitely has evolved. In 2021+, Yes.

Merchant Services 359

Merchant Services SaaS Payments Payment Solutions Payment Services 359

SaaStr

MARCH 21, 2023

Dear SaaStr: What’s Changed in SaaS Today? My list: You have to go twice as far on each dollar of venture capital as in 2021. Some categories in SaaS are holding up well, e.g. Cloudflare, Adobe, etc. In the peak of 2021, no one cared if your gross margins were 20% or 80%. What’s Harder Now?

Venture Capital 296

Venture Capital SaaS Startup Marketing 296

SaaStr

NOVEMBER 17, 2023

So one thing that has exploded in SaaS in the past decade is the role of Private Equity buying both public SaaS companies (to take them private, “fix” some metrics, and IPO or sell them again), and generally later-stage private SaaS companies. PE wants to invest in leaders, if not necessarily always #1 in a category.

AWS 246

AWS SaaS Pricing Acquisition 246

SaaStr

DECEMBER 28, 2023

Shopify, Canva, Monday and tons of other SaaS leaders less focused on tech and startups had big years. And broader Cloud players had great years too, from MongoDB to Cloudflare to Azure, if not quite as crazy as at the peak of 2021. Altimeter: SaaS Growth Has Finally Rebounded. So 2023 wasn’t a rough year for everyone.

Azure 302

Azure Cloud SaaS Trends 302

SaaStr

AUGUST 4, 2021

We just launched the entire SaaStr Annual 2021 Agenda !! Get your ticket now and get a front row seat to the best speakers in SaaS. Here’s a look at some of the Icons, Experts and Masterminds of SaaS who will be joining us: The Secrets Behind Creating Scalable Products with Box’s CEO Aaron Levie , and.

Scale 255

Scale AWS B2C SaaS 255

SaaStr

JULY 23, 2021

Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Grab 30% off the best passes here: The post 30+ Incredible New Speakers for 2021 SaaStr Annual appeared first on SaaStr. Brian Peterson, CTO @ Dialpad. Tolithia Kornweibel, Chief Revenue Officer @Gusto. Kazuki Ota, CEO @Treasure Data. Aaron Levie, CEO @Box.

VP of Engineering 271

VP of Engineering New CTO CTO Hire Sales Hiring 271

SaaStr

NOVEMBER 28, 2023

I went further and put together a quick list of 25+ SaaS and Cloud leaders to see how their share prices are doing. And importantly, many are still way off their 2021 highs. The big stock price swings in 2023 in many cases are still under their 2021 peak. But not everyone. Not by far. Not all.

Cloud 245

Cloud Scale SaaS Pricing 245

SaaStr

AUGUST 2, 2021

2021 Annual. We’re less than 60 days out to 2021 SaaStrAnnual.com ! And we want all of the best in Cloud and SaaS to be at Annual. The post 2 Ways to Come to 2021 SaaStr Annual — For Free! We’ll bring together the top Cloud executives, VCs and more together Sep 27-29 in Silicon Valley.

Cloud 232

Cloud Scaling Revenue SaaS 232

SaaStr

JANUARY 7, 2022

Vast amounts of money went into VC in 2021, far more than ever, but: 1/ It’s mostly at the growth stage ; and. So net net: Global VC investment doubled in 2021 from 2020, from $335B to $643B; and. Dollars into venture doubled in 2021, and along with it, the rate of unicorn production, topping 1,000 total unicorns.

Investment 246

Investment Startup Revenue SaaS 246

SaaStr

AUGUST 23, 2021

Over the past 7+ years, the SaaS community has blown us away with your energy and passion, and have been the driving force in helping us expand from our humble roots of a few hundred Founders at the first SaaStr Annual in 2015. You don’t have to be raising now to meet with top VCs at 2021 Annual. It’s also about learning.

Startup 246

Startup Revenue SaaS Marketing 246

SaaStr

JUNE 30, 2023

Nature is Healing Salesforce is now worth > $200 Billion again pic.twitter.com/9v29wRsFNY — Jason ✨Be Kind✨ Lemkin  (@jasonlk) June 27, 2023 The SaaS markets peaked in December 2021, and so did SaaS IPOs. Per CNBC, HashiCorp in December 2021 was the last top-tier tech IPO to go out.

SaaS 184

SaaS Cloud Startup Pricing 184

SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold.

Sales Hiring 255

Sales Hiring Sales Recruiting Scale Headcount 255

SaaStr

SEPTEMBER 12, 2021

Session reg is now OPEN for 2021 SaaStrAnnual.com Sep 27-29 in San Mateo, CA / SF Bay Area. “Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2. It’s an epic line-up.

Scale 240

Scale New CTO CTO B2C 240

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Especially in venture-backed startups with high growth expectations. “Unicorn” sounded like a rite of passage in 2021. But 2021 was about The Ever Higher OTE. Is It Part of the New World of SaaS? Leaderboards.

Scale 233

Scale Social Media SaaS Trends 233

SaaStr

JULY 28, 2023

So don’t look now, but things are getting a smidge better in SaaS. Goldman Sachs is now predicting the first re-acceleration in ACVs in years: And: Top Cloud and SaaS stocks are up 31% this year. Now they still are way down from their 2021 highs. Top Cloud and SaaS stocks are trading at 15x ARR or more.

SaaS 210

SaaS Cloud Startup Marketing 210