The Virtues and Opportunities in Being #2
SaaStr
MARCH 8, 2020
2 often has a better product, at least for some market segments. #2 note: a 2020 update of a class 2013 post. But, #2 can win with just a 30% better product than #1, if #2 is already a leader and in the game. Post-traction, with a brand. Then, it’s down to which is better for me, #1 or #2. #2 2 Can Win as a Better Partner.
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