SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. Very low sales and marketing costs — and they put the savings into engineering. Duolingo spends a lot on engineering — more than most in SaaS, at 39% of revenues, that’s much more than the 20%-25% average. And in today’s market, that’s strong performance.

Scale 297

Scale B2C SMB B2B 297

SaaStr

MARCH 1, 2023

Wildly Profitable — And Profitable Since 2013. The Trade Desk was founded in 2009 and began to take off in 2012. Self-Serve Means Relatively Low Sales & Marketing Expense — But Not Zero. The Trade Desk spends about 19% of its revenues on Sales & Marketing, which is one way it’s been profitable for so long.

Scale 264

Scale Advertising Scaling Revenue 264

SaaStr

JULY 6, 2022

After graduating in 2012, she went on to work at a SaaS company and helped them launch a product. You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school. The Origin of Front.

Enterprise 216

Enterprise Sales Hiring Social Media Communication 216

IT World

APRIL 11, 2022

Even with global sales slowing to start the year, vendors still shipped 80.5 That’s the longest sustained period of more than 80 million global PC shipments since 2012. The top vendors in the market have remained unchanged since the fourth quarter of 2021, with Lenovo holding a 23% market share.

Sales 85

Sales Mobile Marketing 85

SaaStr

DECEMBER 30, 2022

Expanding from IaaS (infrastructure as a service) products only in 2012, their business is now spread over 10 unique products, including PaaS (platform as a service) and serverless options. . Transparent pricing makes their life easier than going on sales calls every day only to find out that your product is not financially viable for them.

Scale 201

Scale Scaling Revenue Enterprise 201

SaaStr

OCTOBER 11, 2022

The first investors invested in 2012. And even a $100m sale in a tiny fund can be material for the partners. There are a lot of myths around venture capital. One of the top ones is that VCs will push you to sell early, or something similar. VCs are paid to wait. They waited for Figma. The payoff? Look at the math above.

Venture Capital 245

Venture Capital Investment Acquisition Sales 245

SaaStr

JUNE 20, 2021

Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers. If these smaller companies’ needs grow, the sales team will function similarly to consultants and demonstrate the platform’s value and how it can specifically help achieve their objectives. ? ? ? ? ? ?.

Scale 296

Scale Marketing Pricing Consulting 296

SaaStr

DECEMBER 24, 2021

Let us know if SaaStr might be your journey in content, success, sales or more! And finally … SaaStr turns 10 this year, since our very first post in August 2012. What else do you want us to do? Let us know here. And we’re hiring! So much change. So look for some big Year 10 celebrations this year.

Technical Review 234

Technical Review Scale Sales Hiring Cloud 234

SaaStr

FEBRUARY 16, 2022

Abhinav Asthana , founder and CEO of Postman , knows that journey very well, having started Postman as a mere side project in 2012, only to launch it as an enterprise platform almost a decade later. He also observed that after product-market fit had been achieved, companies would only ever have to worry about marketing and sales.

Underperforming Technical Team 240

Underperforming Technical Team Company Culture Customer Success Product Marketing 240

SaaStr

NOVEMBER 25, 2022

They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business. In 2012, the website was transformed into the Atlassian marketplace, giving plugin developers the opportunity to make money off of their plugins. How Atlassian does business .

Scale 225

Scale Scaling Marketplace as a Service Entrepreneurship 225

The Angel VC

JANUARY 2, 2012

No exits yet (but two small secondary sales, which together returned about 25% of the total amount I invested) My portfolio is way too young to draw any final conclusions but it's obviously looking very good so far. Huge thanks go to all the incredibly talented and hard-working people at each of the 26 companies.

Investment 109

Investment Startup Sales Marketing 109

SaaStr

NOVEMBER 16, 2021

In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. billion in 2012. Head of Sales. Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. VP Sales (45 Employees). Microsoft acquired Yammer for $1.2

CTO Hire 246

CTO Hire Sales Hiring Sales Recruiting CTO 246

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. G2’s Original Vision G2 started in 2012, so over a decade. Do you need a second sales team to sell multiple products? Zero cost of sale.

AI Search 200

AI Search AI ChatGPT Software Review 200

SaaStr

JULY 29, 2021

SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power from their over 100 integrations that exist within their App Directory. “We Founded in 2012 by serial enterprise entrepreneur Jason M.

Scale 251

Scale Cloud Government Forecasting 251

Chaotic Flow

NOVEMBER 11, 2014

As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. It only takes 6 to 8 minutes to complete.

Benchmarks 125

Benchmarks Compensation Sales SaaS 125

SaaStr

APRIL 28, 2022

Our second SaaS blog post ever, in 2012 (updated after) was “Want to Understand SaaS? Lazier than almost anyone in sales, even the ones that really only work 20 hours a week. But it’s often still a murky goal, as much influenced by sales as success. Even back when it wasn’t really understood well.

Customer Success 211

Customer Success Metrics Scale Retention 211

Sales Hacker

JANUARY 20, 2021

If you know what to look for, acquisitions, mergers, and divestitures can represent that unique opportunity to make the sale of a lifetime. This is what gives you a great sales opportunity. For example, maybe you have a new sales forecasting system that can replace the prospect’s two legacy systems. Well, good news — there is.

Acquisition 111

Acquisition Sales Hiring Sales Forecasting 111

SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign. SaaStr is turning 10!

Scale 278

Scale Sales Recruiting CTO Hire New CTO 278

SaaStr

AUGUST 29, 2022

Revenue Alignment: How to Pull Marketing, Sales, Customer Success Together with Divvy’s CRO : The time spent mediating disputes between your Revenue functions is a growth killer. How should marketing, sales, and product all work together? It is time to adopt a future-proof sales model that meets how today’s customers want to buy.

Scale 245

Scale Sales Hiring Marketplace as a Service B2B 245

Sales Hacker

DECEMBER 29, 2022

I’ll walk you through what solution selling is, why you should adopt it as part of your sales process, and how to do it right for today’s buyer. Solution selling is a sales methodology in which the seller diagnoses the prospect’s problems or pain points and presents their product as a solution to that problem. Table of contents.

Scale 113

Scale Systems Review SMB Software Review 113

SaaStock

JANUARY 25, 2019

Founded : 2012. Founded : 2012. Tienda Nube contributes towards the growing e-market in the region by allowing companies to cut down expenses and improve sales numbers. Founded : 2012. Founded : 2012. Founded : 2012. Their common goal? Preventing the bankruptcy of more than 2 thousand companies a day.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

DECEMBER 16, 2020

More companies adopt the idea of qualifying buyers through a product embracing the benefits of product-led growth including faster sales cycles, greater ARR per employee, and quicker account expansion make PLG the dominant GTM strategy. The IPO market hasn’t been this hot since at least 2012, but likely since the dot-com era.

Sales Recruiting 279

Sales Recruiting Blockchain Banking Machine Learning 279

Rakam

OCTOBER 16, 2019

Iowa State has created a data set for sales of all stores in any brand of liquor. The data set holds quite detailed information about each sale done in Iowa since January 1, 2012. The data set is reachable from here. We can use the set to examine Iowa’s drinking pattern in terms of popular liquors, popular stores and etc.

Sales 53

Sales Branding Data 53

SaaStr

JANUARY 26, 2022

Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. 705 total employees — with 309 employees in sales & marketing, 166 in R&D. And fairly sales-heavy, at 43% in sales and marketing. Not great but OK.

Scale 226

Scale SMB Enterprise Pricing 226

SaaStock

MARCH 8, 2019

In 2012, she moved to Hong Kong and later on served as its Vice President there. In 2012, she became Assistant VP at JJL Overseas Education in Beijing, soon enough becoming its VP of Global Development. She is in charge of the full SaaS solution sales cycle. Kathleen Ting. Lisa Zhang. Maxine Ryan.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

SaaStr

AUGUST 9, 2020

A Good Day: Hiring My Real VP of Sales. A Good Day: Dec 31, 2009; Dec 31, 2010; Dec 31, 2011; Dec 31, 2012. But since It Was Clearly Hopeless (see point #2), I was pretty deeply bummed to have this option pulled out from under me. It would have been millions for the co-founders, and gotten us out of a challenging situation.

Sales Hiring 355

Sales Hiring SaaS Revenue Churn 355

SaaStr

FEBRUARY 4, 2022

These deep-dive topics can be functional in nature, such as delving into the product roadmap or the sales hiring plan. His primary investment themes include commerce enablement, the revolution of the sales and marketing functions, and the use of big-data to transform business applications.

Sales Hiring 242

Sales Hiring Scale Leadership Startup 242

SaaStr

MAY 26, 2021

And yet … done right, they are a critical part of your marketing and sales toolkit. When we put the first post up in 2012 , we probably got 500 views that month. The last thing the world needs is another one about a boring vendor, telling the world how insightful they are, written by their junior marketing manager. Even on Day 1.

Outsourcing Services 209

Outsourcing Services Scale Leadership Mobile 209

GetUplift

JANUARY 24, 2022

I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by 450%. It’s the complete step-by-step of how we helped PowerUp Toys increase their sales. 95% Increase In Website Sales And 10X Signups . I’m talking about detailed walkthroughs.

Sales Hiring 102

Sales Hiring Marketing Sales Sales Funnel 102

SaaStr

MARCH 10, 2021

But they hit their stride in 2012 as mobile took off, enable construction project management software to finally really work in the field. Spend almost 50% of revenue on sales and marketing. The first 10 years were actually pretty challenging … the company was founded way back in 2002. Not just in the office.

Construction 224

Construction Scale Pricing Mobile 224

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On hiring your first (and second, and third) sales person.

Scale 231

Scale Sales Hiring Technical Advisors Scaling 231

GetUplift

JANUARY 24, 2022

I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by 450%. It’s the complete step-by-step of how we helped PowerUp Toys increase their sales. 95% Increase In Website Sales And 10X Signups . I’m talking about detailed walkthroughs.

Sales Hiring 88

Sales Hiring Sales Marketing Interviewing 88

Casey Accidental

NOVEMBER 28, 2023

Now, I know this looks complicated, but all that is really going on here is Eventbrite took its monetization of ticket sales and re-invested all of that money into new acquisition loops to bring in more event creators (sales, paid acquisition, content marketing). billion exit, Grubhub made a lot of mistakes.

Payments 62

Payments Scale Payment Methods Underperforming Technical Team 62

SaaStr

MAY 29, 2019

Claire Hughes Johnson began her career as a special assistant for operations to the MA Attorney General before going on to Google from 2004-2014 where she held a series of roles from VP of Global Online Sales to VP of Google X, Self-driving cars. After her time at Google, Claire went on to her current role as COO of Stripe.

Payment Methods 226

Payment Methods Payment Solutions Payment Services Banking 226

Sales Hacker

MARCH 29, 2019

Transitioning From Baseball to a Sales Career. In September of 2012, I drove eighteen hours straight through the deserts of New Mexico and Arizona with everything I owned. With Colorado Springs and my professional baseball career in my rear view mirror, I headed to my new life in software sales. It makes me unique.”

Sales Hiring 83

Sales Hiring Strategy Underperforming Technical Team Sales 83

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. With your store listed on Geek, the chances of increasing your sales are high. So how can you leverage this app to drive sales and grow your business? What Was Wanelo? The answer is simple.

Merchant Services 145

Merchant Services Marketplace as a Service Social Media Systems Review 145

Tom Tunguz

OCTOBER 21, 2017

In 2012 ChiefMartec landscape counted 350 vendors selling to sales and marketing. Salesforce for Sales, Workday for HR & Finance, ServiceNow for Operations, Atlassian for Engineering and so on. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B. Today, that figure is 5000.

SaaS 180

SaaS Venture Capital Finance Machine Learning 180