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Figma: “We’d Been Talking to Adobe Since 2012”

SaaStr

A decade: Adobe first reaches out after launch in 2012. There’s a lot to learn here, and it’s easy to say wit hindsight perhaps Adobe should have tried to buy Figma earlier for a lower price — maybe. Multiple CEO-CEO level conversations “over the years” Adobe waited until Figma truly proved itself.

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Power Laws: A Look Back To Where 20 SaaS Break-Out Companies from 2012 Are Today

SaaStr

The second SaaStr post ever, way back in late 2012, was “ Everybody Lies: SaaS Revenues in the Inc. Very fast-growing companies had great exits, but the “fairly fast ones” had even bigger exits than the very fastest-growing in the class of 2012! No one had IPO’d, no one really knew. generation. 557 SEOmoz.

SaaS 263
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Windows server 2012 r2 essentials bitlocker free download.BitLocker: How to deploy on Windows Server 2012 and later

Natalia Luneva

Looking for: – Windows server 2012 r2 essentials bitlocker free download. Windows Server R2 Essentials is a flexible, affordable, and easy-to-use server solution designed and priced for small businesses with up to 25 users and 50 devices. Microsoft Defender windows server 2012 r2 essentials bitlocker free download Identity.

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Customer Success Has Gone from The Customer’s Ally To Its Nemesis

SaaStr

So we’ve been writing about the power of a strong, funded, dedicated customer success organization since the beginning of SaaStr way back in 2012. Just a few of the recent emails and calls we’ve gotten: A random person in CS emailed us they are increasing our pricing more than 10x. But … things have change in the past 24 months or so.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Docebo was started and funded in 2005 and became a SaaS player in 2012. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. Instead, it was growth at all costs. Get external expertise and ask the hard questions.

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The Inflationary Forces in Startupland

Tom Tunguz

While not as hyperbolic an inflation rate as copper or lumber, the price trajectory of early stage cloud startups does result from a similar supply demand/imbalance. 3 of the years saw declining prices. Perhaps these prices are tied to blockbuster IPO markets. 2012: Facebook. 3 of the 11 years recorded 40%+ growth.

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Klaviyo’s $9.5B Revolution in eCommerce Marketing: A Deep Dive with CEO Andrew Bialecki

SaaStr

Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers. Pricing & Selling Strategy. When it came to pricing, Klaviyo decided to pursue a value-based model instead of a cost-based model. This allows you to price at a premium. .

Scale 288