article thumbnail

From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. Blaze was founded in 2011. From 2011 to 2015, the only part of the mobile market that was making money was mobile gaming, but tricking children into buying fish food wasn’t a sustainable business.

Scale 182
article thumbnail

The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

We had basic mobile, Mac and Windows, whatever you wanted. As the web began to grow, just having Mobile Sign and Safari compatibility alone could win deals. “Do you want 80% of your customers to be able e-sign your contacts? 2011: Collaboration. That was crazy early in 2011. 2008: Cross-platform.

Scale 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile OS trends in five charts

Tom Tunguz

In May 2011, iOS led cumulative shipments by more than 100%: 191M to 95M. It would take another 10 months for Android to equal Apple in March 2011 at about 325M each. In fact, Apple has a mobile product at every $50 price point between $0 and $850. 40% of Apple’s mobile devices activated in Q3 were tablets.

Mobile 100
article thumbnail

2011: More of the same. only worse

Practical Advice on SaaS marketing

What's new for 2011? Speaking from my own experience, there's ever more stuff coming at me through my email, phone, mobile device, web browser and TV screen. Bottom line, don't expect a huge marketing budget windfall in 2011. Not much, really. only more of it. And at the same time, I think my attention span is getting shorter.

article thumbnail

The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

article thumbnail

The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

We had basic mobile, Mac and Windows, whatever you wanted. As the web began to grow, just having Mobile Sign and Safari compatibility alone could win deals. “Do you want 80% of your customers to be able e-sign your contacts? 2011: Collaboration. That was crazy early in 2011. 2008: Cross-platform.

Scale 172
article thumbnail

UiPath, Braze, Rippling, Loom, Zapier, Networking, VCS & More. Your Guide to SaaStr Europa, 6-7 June

SaaStr

When Braze was founded back in 2011, a lot of things were different. Mobile marketing as we know it today was still in its infancy. UiPath has had an incredible history, taking 10 years to get to that first $1m in ARR … and then turning into one of the fastest growing software companies to $1 Billion in ARR ever !