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The decade software ate the world

Intercom, Inc.

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. In China, WeChat, which launched in 2011, sends about 45 billion messages every day. And then there’s messaging.

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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

To the OG software people who read SaaStr, Jason is “the guy,” Sam says. He’s the person that the founders of Hubspot and companies that make tens of millions of dollars want to learn about software from. He’s invested in startups as a VC since 2013 and has 10x his fund. Let’s step back into the older days of software.

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From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. Blaze was founded in 2011. From 2011 to 2015, the only part of the mobile market that was making money was mobile gaming, but tricking children into buying fish food wasn’t a sustainable business.

Scale 182
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We?re About To See a Lot More SaaS Debt

SaaStr

“Salesforce’s IPO is also seen as a test of a new business model that could shake up the software industry. The company is the poster child for subscription-based software, a model that’s gaining popularity among corporate buyers. Things started changing in 2011. VC’s have to turn away better and better companies.

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The Secrets Behind Creating Scalable Products with Box’s CEO, Aaron Levie

SaaStr

We never sustainably fell behind from what one could actually do with computing and software because of this—not being on-prem didn’t destroy us. If you can nail that for the category you’re in, it will be magic that makes SaaS so much more compelling than the prior era of on-prem software. Don’t neglect your existing customer base.

Scale 224
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Instacart

Andreessen Horowitz

Investing in Instacart was perhaps the hardest decision I had to make as a venture capitalist. Instacart was taking a unique approach to tackling this category, using a four-sided marketplace dynamic: By partnering with physical grocers, they were able to leverage those partners’ existing investments in construction and inventory.

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From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar (Pod 549 + Video)

SaaStr

A little hardware can unlock massive software. We are primarily a software company, but by introducing hardware into our product suite, our customers have more offerings from Samsara.”. In turn, the software readings can provide them with actionable insights that lead them to make operational changes.