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SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers

OpenView Labs

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. While Segment may be an extreme case, the business is far from unique in learning that it was leaving money on the table due to its pricing. Pricing Is Your Best Shot at Growing 25% Faster.

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Top 10 Tools to Get Your App PLG-d

Frontegg

This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Founded : 2011 Known customers: Facebook, IBM, Microsoft, AWS, Unity, Udemy, Shopify Price starts at: $38/month per user. #2 Best For: Product Adoption. 3 Frontegg.

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What is a good SaaS Churn Rate?

Sixteen Ventures

Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Is 5% Monthly Churn Good?

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How to Calculate LTV (And Why It’s Important)

FastSpring

“It doesn’t take a genius to understand that business model failure comes when CAC (the cost to acquire customers) exceeds LTV (the ability to monetize those customers.)” In between Q1 of 2011 and Q2, HubSpot dropped their monthly churn rate by nearly 1%. By the time Q2 of 2012 hit, it had dropped by 2%.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. How have you structured the business model or even the product to make that type of viral spread easier?

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The 5 Best Email Marketing Companies of 2020

Neil Patel

As a full-service email management company, InboxArmy offers a spectrum of services, including email templates’ design, custom coding, and 360-degree email marketing management: This agency offers volume-based pricing for companies and white label services for fellow digital marketing agencies, which goes to prove their experience.

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Subscription Rockstars: How HubSpot Went From Zero to $500+ Million in Annual Revenue

Chargify

We will analyze both their mistakes and their victories to draw lessons that you can apply to your business. And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. HubSpot’s pricing over the years. Image source). Image source).