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A Funny Thing Happened on the Way to Sand Hill Road

Tom Tunguz

In 2010, the median software Series A startup raised $3.2m & employed 15 people at about $150k average cost. If the Series A market follows suit, the median series A will fall to $7.8m, which means a 28 person company will have 17 months’ of runway - effectively identical to 2010 runway. Let me explain : Era. Median Salary.

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Is Compensation Stagnation to Blame for the Great Resignation?

Tom Tunguz

Let’s compare data from 2010 and 2021 to understand the longitudinal trends in cash and equity compensation. A VP of Engineering in a Bay Area startup that has raised less than twenty-five million dollars earned 33% more in 2021 than 2010. Heads of sales' pay appreciated 5 percentage points more than inflation.

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Doubling Down: Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital

SaaStr

From sourcing opportunities to hiring talent to coaching founders to implementing sales methodologies, we leverage the Stage 2 Capital LP base in every stage of the investing and portfolio support process. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.

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What’s Really Different in SaaS in 2023

SaaStr

The best of us kept growing , albeit with elevated churn through 2010: What Really Happened to SaaS in the ’08-’09 Recession And to those of us who have been doing SaaS a long time … 2023 just feels Like it Used to Be. Sales is hard again. But overall, this is how hard sales … is supposed to be in SaaS.

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What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

You can see here even in June ’09, the peak of that recession arguably, we doubled sales over ’08: #2. in May 2009 … but then returned to normal 2% by 2010: #4. So churn was up in ’09, but so was sales. First, even in the darkest times of ’08-’09 — folks still bought more SaaS than ever.

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Revenue, Revenue Everywhere. Not a Dollar to Count

Tom Tunguz

A few minutes into the meeting with the sales team, the group startles: the data doesn’t match their expectations. Circa 2010, there was only one full-time analyst at the company working on data, and his laptop was effectively the company’s data warehouse. Something’s wrong. What data are you using?! Revenue_new?

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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

Talk to any experienced SaaS sales leader in a competitive space. Boy we won a lot of deals here with our “Global Edition” Web sales went global and everyone wanted a product where the e-signature app worked in the native languages of signers and senders. 2010: Ease-of-Use. It’s a complicated topic.

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