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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. They started as pay-as-you go and pretty SMB / PLG. I love the company and the product, and the value add. UserTesting didn’t start enterprise, quite the opposite.

Scale 237
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Ok, Google: Scale my SaaS business

Intercom, Inc.

In some cases, the allure of the big enterprise can be distracting in some ways, that there’s nothing wrong with having a company that’s focused entirely on SMB and mid-market companies. In 2007, when Apple put smartphones in our pockets, the internet stopped being a destination and became a state of being.

Scale 118
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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Building your reputation on community forums like these help people see you as an innovative thought leader in your industry. Since its launch in 2007, Dropbox has quickly become a market leader in cloud storage. How can I grow my SMB using online marketing? It’s a great marketing strategy for building trust.

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead. So looking forward, we also need to innovate and automate policies around flexible working, childcare and lead to address some of these challenges.

Scale 165
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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. They all looked at me really weird because remember, I’d never done SMB before. Liberate some operating expenses.

Scale 172
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

But it is really incredible and inspiring to see how these companies and these cloud leaders have ushered in this new phase of innovation and growth, even in the hardest moments of society. It’s the software within hardware that’s powering innovation, and powering efficiency, and powering growth.

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SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Plus, from 2007 until 2013, Karen ran all of Box’s business development, partnership, and strategic alliance activities. Plus from 2007 until 2013, Karen ran all of Box’s business development, partnership and strategic alliance activities. We know that innovation can come from anywhere. Does this idea have legs?

Scale 180