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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. Enterprise deals are nothing like SMB deals, most especially over the long term. Even post-acquisition. We all know this, but over time the difference becomes even more stark.

Scale 339
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Benchmarking Hubspot's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

CTCT 2007 9 31. HubSpot is the second fastest SMB SaaS company to IPO yet, achieving the mark within 8 years. Most other SMB companies, defined for this analysis as having an ARPC of less than $15,000, took at least one more year to go public. In the short term, the increasing costs of customer acquisition decrease net income.

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Benchmarking Xero's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Based in New Zealand, Xero has built a widely adopted small-to-medium business (SMB) accounting solution that counts 371,000 paying customers, a figure that grew 76% in the last 12 months. First, Xero is a glowing example of a successful SMB SaaS company. Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014.

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Since its launch in 2007, Dropbox has quickly become a market leader in cloud storage. How can I grow my SMB using online marketing? It is a great resource to help you research relevant keywords to rank for.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. They all looked at me really weird because remember, I’d never done SMB before. Liberate some operating expenses.

Scale 167
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SaaStr’s Podcast “Best Of Guide” Our Top 10 Podcasts of All Time

SaaStr

About the episode: Mark Suster is Managing Partner at Upfront Ventures which he joined in 2007, having previously worked with Upfront for nearly 8 years as a two-time entrepreneur. Before joining Upfront Mark was Vice President, Product Management at Salesforce.com following its acquisition of Koral, where Mark was Founder and CEO.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.