How To Keep Your Customers For a Decade. Or Longer.
SaaStr
DECEMBER 29, 2019
it wasn’t until later on in 2007 that we had enough revenue to create a large enough group of customers to go on a 10 Year Journey with. Enterprise deals are nothing like SMB deals, most especially over the long term. Even post-acquisition. We all know this, but over time the difference becomes even more stark.
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