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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 207
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5 Interesting Learnings from AppFolio at $660,000,000 in “ARR”

SaaStr

Steady, Strong Growth — Since 2006 Appfolio was founded way back in 2006, and they never quit. AppFolio is what the markets want in a software+ company, at least in 2023. Let’s dig in. 5 Interesting Learnings: #1. 10 years later, they hit $100m ARR in 2016 and growth just compounded from there.

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Do SaaS Startups Still Require Less Capital than 10 Years Ago?

Tom Tunguz

Startups going public from 2006-2009 showed a median ROIC of 0.42. The era after 2006 and through the 2008 financial crisis was a different time to raise capital. The median revenue at IPO has increased from $55m in 2006 to $200m in 2018-2019. The chart above updates that analysis. In 2010, one venture dollar bought $1.24

Startup 267
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The Top 10 Pieces of Advice I’d Give to My Younger CEO Self

SaaStr

Go Long — if you get to Initial Scale with happy customers and good growth. When we started EchoSign / Adobe Sign in 2005/2006, the web-based e-signature market was $1m in market size. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. Power Laws are real. Slip a release.

Scale 359
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The Power of Going Long in SaaS

SaaStr

But take a look at these examples: Marketo (and Hubspot): Founded 2006. Shopify: Founded 2006. Zendesk : Founded 2006. Marketo IPO’s in 2013 at $700m market cap. Vista buys Marketo for $1.8B A little more than 2 years later, it was resold for $4.75B to Adobe. That’s 18x. 2015 IPO at $1.27B. 2013: first investment.

SaaS 190
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

But for a while, as you are scaling, you can beat the competition in at least specific deals in specific segments with a 10x Feature. Some are laughably dated, but some are still as relevant today as ever: 2006: Fax integration. For almost 3 years we were alone with this 10x feature. 2007: Salesforce integration.

Scale 191
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You Really Don’t Know if Your Market is Too Small For Quite a While

SaaStr

Because until you have a fully repeated process, with enough scale to understand how you acquire customers, you can’t really understand how it all works. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. as to true market size and true opportunity scale … let alone after 3-6 mos.

Scale 291