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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 277
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

And then later, once you are past say $20m+ in ARR, often (but not always) you begin to achieve rough feature parity, brand takes over, and the 10x feature often doesn’t quite win a deal on its own. And it also means once you have a strong enough brand, that partners often can fill these gaps. Later, brand wins.

Scale 191
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The Top 10 Pieces of Advice I’d Give to My Younger CEO Self

SaaStr

When we started EchoSign / Adobe Sign in 2005/2006, the web-based e-signature market was $1m in market size. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. Forget the value-add, and the intros, and the rolodexs, and the brand and the cool office in South Park. It Really Is. .

Scale 359
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Businesses work with solution partners to help their brands accomplish specific goals. Atlassian customers started building many plugins for different use cases in 2006, so the company built a website for customers to share and exchange their plugins for free. Marketplace partners. Strategic technology partners .

Scale 207
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The 10x Feature is Real. At Least, for a While. What’s Yours?

SaaStr

And then later, once you are past say $20m+ in ARR, often (but not always) you begin to achieve rough feature parity, brand takes over, and the 10x feature often doesn’t quite win a deal on its own. And it also means once you have a strong enough brand, that partners often can fill these gaps. Later, brand wins.

Scale 172
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5 Digital Marketing Trends That You Can’t Afford to Ignore

Nimble - Sales

For example, Facebook marked the beginning of a new era in digital marketing when they went public in 2006. Today, almost every brand (local or global) uses this and several other social media platforms for marketing. Many technologies and trends have disrupted the digital world in the past.

Trends 105
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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. This was one of the defining moments that inspired the creation of HubSpot back in 2006. What do these brands have in common?