We?re About To See a Lot More SaaS Debt
JUNE 5, 2020
2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . In 2004 the Salesforce CRM was the shiny object every dollar of financial capital chased. . Debt for SaaS companies done right is a gift. Done wrong, it can weigh you down like an anchor.