Tom Tunguz

JANUARY 7, 2014

Searching for the Next Massive Hardware Market - Manufacturers are testing every permutation of device to find the next big success and releasing some Franken-devices in the process. The content isn’t available at scale to demonstrate the quality advantages and the technology is rapidly approaching the limits of the human eye.

Trends 100

Trends Wireless Innovation Technology 100

Neil Patel

JUNE 5, 2014

For marketers, it’s indispensable. But when you approach social media as a marketing channel , things may get a bit confusing. Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform. billion are daily active users. Here’s why.

Social Media 76

Social Media B2C Branding Engineering 76

Neil Patel

JUNE 11, 2014

If you have never written a press release, consider using a professional content writer or service. Writing for your audience is critical when producing any piece of content. For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction.

Social Media 73

Social Media Branding Engineering Engagement 73

Aaron Beashel

JULY 9, 2014

It’s a feeling that is all too familiar for content marketers out there. The Hail Mary Offer is the offer you make when everything else you’ve tried to do has failed to convert the user, either directly into a customer or even into a lead or subscriber. You got all this traffic to the post but then everyone just left.

Education 100

Education Branding Engineering Software 100

The Angel VC

FEBRUARY 23, 2014

In the original post I focused primarily on early metrics as an indicator of product/market fit and of a favorable CAC/CLTV ratio in the future. You may have a fantastic solution for a big problem, but if no one is looking for it, marketing it will be much harder.

Startup 152

Startup SaaS Acquisition Scale 152

Chaotic Flow

MAY 6, 2014

It’s a SaaS best practice to provide a seamless customer experience from visiting your website to trial to purchase to use, therefore the metrics used to describe this process should be seamless as well. In all cases, the goal is to help customers become happy users of your SaaS product, i.e., successful customers.

Acquisition 149

Acquisition Metrics SaaS Customer Success 149

The Angel VC

JUNE 5, 2014

Multi-touch Attribution Analysis – Giving Some Credit to the “Assist” Multi-touch attribution, as defined in this good and detailed post , is “the process of understanding and assigning credit to marketing channels that eventually lead to conversions. And keep in mind that the example above is still quite simple.

Advertising 129

Advertising B2B SaaS Marketing 129

Aaron Beashel

MARCH 13, 2014

While all these stories are great for inspiration and can sometimes work for you, what works better is having an optimised process for uncovering what growth ‘experiments’ are most likely to work in your particular situation and carrying out those experiments in a minimal way. Define a single metric to focus on.

Engineering 100

Engineering Growth Hacking Acquisition Churn 100