Sat.Aug 07, 2021 - Fri.Aug 13, 2021

Remove metrics-scaling
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5 Deal Disasters to Avoid in Future Sales

Sales Hacker

When the selling is good, it’s all about scaling, but when there’s less margin for error, it’s easier to pinpoint where your organization isn’t up to snuff and make improvements. Chances are, you’re already running sales activity metrics for insight into things like stage conversion rate, deal velocity, and win rate.

Scale 119
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If You Want to Get Funded – Dude, Make It Easy On Them

SaaStr

A Fully Baked Financial Model — Including Crystal-Clear MRR and Operating Metrics. You need a baked financial model, that includes sales and marketing costs, scaling over time, headcount, and comparison to comps, and when you’ll need the next round(s). And no crazy aggregated quarterly metrics. Bookings second.

Scale 286
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You’ll Know if That New VP is Going to Fail at the First Board Meeting

SaaStr

Shares the key metrics they plan to improve. They can’t scale. A great VP has this figured out by the first board meeting. Because they’ve seen it before. But a mediocre or fake VP is still “learning” what works and what doesn’t. How they are going to grow revenue, or leads, or story points, or whatever.

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Every Investor is Different. But Here Are 22 Reasons I Generally Say “No”

SaaStr

So I always have to pass here, no matter how good the metrics look today. “Quarterly MRR”, 100% Gross Margins, and Other Crazy Metrics. But if your metrics make truly zero sense, to me, that’s a flag. Gaming the metrics doesn’t help here. The very best founders can see the future.

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The 10 KPIs Every Product Leader Needs to Know

But the sheer scale of what's available has many of us at a loss for how to best harness it all to measure product success. Overcoming it requires knowing exactly which metrics are the most important to track. Product teams have access to tons of data these days—volumes more than we’ve ever had before.

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[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

A CFO is going to want to save money, so if you can figure out a cheaper option of how you can scale, they’ll probably allot you the budget. I would say, go make friends with the CFO or the finance person and find out what metrics they care about. The Customer Success team needs to define the metric they care about.

Scale 98
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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 1: Check Current Google Ad Performance. Let’s break each of these down a little more.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. What metrics you should track to measure product-market fit. Scaling a successful product after PMF has been established.

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Preparing for SaaS Funding: Evaluating your Funding Options

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business. This is a session you won't want to miss!