Neil Patel

OCTOBER 27, 2020

Did you find this article after doing some research? Either way, whether this article was forced on you ( outbound ) or you researched and found it yourself ( inbound ), the point is that you’re still here. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Neil Patel

OCTOBER 26, 2020

These are brands you’d probably recognize. Crew — these companies were all leaders in their market at one point or another. In many cases, 80 to 90 percent of your marketing work is done here. No market need. Small, local businesses that neglected ecommerce suffered the most. Precise customer targeting.

Consulting 133

Consulting Metrics Churn Startup 133

OpenView Labs

OCTOBER 27, 2020

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]? In both cases, founders start to hire marketing-types to help grow the developer brand and community. Put down the B2B marketing playbook. “A Easy, I tell them.

Development 52

Development Sales Hiring Marketing B2B 52

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Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. It could be argued they are a requirement for long-term product/market fit in most industries SaaS companies compete in. Think of this as the platform equivalent of branded search.

Payments 55

Payments Business Model Payment Solutions SaaS Payments 55

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. Marketing is just as important. But before their product launches, they leverage the expertise of marketing agencies.

Marketing 136

Marketing Market Research Social Media Advertising 136