Sat.May 16, 2020 - Fri.May 22, 2020

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How COVID-19 impacts SaaS/subscription space: May '20 data

ProfitWell

We've been working around the clock to develop an index displaying MRR and growth trends across SaaS companies. Why you need to focus on retention. How to calculate customer retention rate. 3 ways to boost retention. Right now, retention is more important than ever. Why you need to focus on retention.

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5 Best Practices for a Remote Customer Success Team

Totango

Business metrics, such as net retention, highlight how your current customer engagement strategies are affecting your revenue. Monitor customer health scores and keep an eye on trends in retention and churn metrics. Having everyone working together to achieve the same outcomes helps maintain a sense of camaraderie.

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Customer acquisition vs. retention: Which is best for growth?

ProfitWell

Customer acquisition vs. customer retention—which one is better? Efforts to improve retention are often put on the back burner, or totally neglected. In reality, though, retention offers a much higher ROI on advertising spend for certain business models—and is often much more cost-effective than its counterpart.

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More human, better services

ProfitWell

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 How are churn and new revenue trending over time? We know solid customer onboarding, communication, and engagement is proven to affect a customer’s retention and willingness to pay —which is nothing to scoff at when you’re in this industry. 90 day +4.95%.

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Weekly Financial Resources and Capital Markets Roundup: 5/15/2020

OpenView Labs

The above logic is why ARR growth, retention and CAC payback (or whatever sales efficiency metric you prefer) matter. Each quarter rosy sell side guidance is followed by a strong beat and raise and opaque commentary about ARR, retention and efficiency. A second week of optimistic trends from Hubspot.

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Content: Keep it coming.

ProfitWell

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 How are churn and new revenue trending over time? When it comes to retention, companies who are deploying content are seeing 5% to 10% better retention, especially when they deploy content that is more customer success focused. 7 day +1.12% | ??

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Timeless Marketing Strategies To Build Customer Base

Teamgate

Predictive analytics is “the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends.” It is also one of the most effective customer retention strategies. Webopedia). Create relevant and useful content that will capture and hold your audience’s attention.