Wartime SaaS Forecasting: Fighting Uncertainty by Accounting for Unknowns
Chart Mogul
APRIL 24, 2020
Having successfully awakened us to impending danger, they’re now sending mixed messages — “ Churn is up!” “ LTV is up!” More ramps: The macro trend above will remove headwinds, but internally, you have your own set of ramps to assume. What better ‘Exhibit A’ than the pandemic itself, which they failed to predict? Revenue is down!”
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