Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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Subscription economy: why businesses rely on people, not products

ProfitWell

Throughout her presentation, Amy revealed how focusing on the customer and their personalized experience paves the way to success in the subscription economy when product-centric strategies fall short. Today, it’s not about your product or your code anymore, it’s about how individual people get value out of it. Changes in marketing.

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

In June, CNBC reported that recently listed cloud software companies were getting crushed for poor sales execution. You see, customers are more aware today than at any time in history. From our perspective, this bell curve describes adoption rates over a product’s lifetime. Focus on iterative conversations with customers.

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