How to Personalize at Scale
Sales Hacker
JUNE 26, 2019
Left with the reality that the answers to questions 1 – 3 were all a “No”, I began to play out if I WERE to pivot my team from a “volume strategy” to “all tailored – all the time strategy”, what would the top 3 objections from my leadership be? Is 100% tailored messaging scalable?”.
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