What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)
SaaStr
MARCH 17, 2023
We’re seeing a growing trend of buyers making SaaS purchases through global marketplaces such as the AWS Marketplace and Azure Marketplace. Look at alternative channels and leverage the global marketplace where buyers are increasingly shopping. Few people sold direct back in the day. SaaS changed that.
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