Congratulations, You’ve Created a Category. Now What?
Kellblog
JUNE 7, 2020
I hear your company’s name all the time, I’m told business is doing great, and Gartner literally can’t stop talking about your technology and category.” SaaS empowered line of business buyers to end-run IT because they could simply buy an app without much IT support or approval [8]. Lateral expansion.
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