ProfitWell

DECEMBER 19, 2019

Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever. To alleviate the distrust of nebulous subscription payments, SaaS companies need a strong focus on keeping customer data secure and communicating that security to their users.

SaaS Payments 74

SaaS Payments Payment Services Technical Review Payment Methods 74

SaaStr

DECEMBER 29, 2019

Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me a bit the other day. At EchoSign, now Adobe Sign, there’s a large group of well-known customers that I closed, Back in The Day … that now have been customers for 10 years.

Scale 344

Scale Churn Construction SMB 344

Incredo

DECEMBER 20, 2019

When your website visitors sign up for your newsletter, take a quiz or download a freebie, how do you thank them? Do you show them something like this? Or like this: Well, what these companies do (and hopefully you don’t) is 1) they don’t redirect the visitors to a separate thank you page, 2) they encourage users to leave the website to check their inboxes, 3) they don’t ask the visitors to take another action, though visitors are ready for it like never before.

Social Media 144

Social Media SaaS Software Review Software 144

Practical Advice on SaaS marketing

DECEMBER 3, 2019

If they’re doing their job, SaaS marketers can tell you how many leads they’re attracting, how many convert into paying customers, where the leads are coming from, and even how much they’re paying for them. That’s all useful information that should be collected in your CRM system. You can’t run an effective SaaS marketing program without it. But all that data doesn’t really answer an important fundamental question underneath the numbers: Why do your customers buy your solution?

Interviewing 179

Interviewing Market Research Education Customer Support 179

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Payments

Entrepreneur - SaaS

DECEMBER 19, 2019

Follow our journey so that we can provide tips, techniques and tactics for upping your annual recurring revenue.

Revenue 123

Revenue Strategy 123

Baremetrics

DECEMBER 18, 2019

I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention? Sometimes you might just want to throw your hands up and throw in the towel on your efforts to get more customers to stay.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

SaaStr

DECEMBER 31, 2019

Q: What’s it like building a company and seeing the first big sum of money come in? A few key milestones to me in SaaS really stood out: The first $50k deal. This might sound small today, but closing our first customer at $50,000 a year proven we had a viable business. Most of our other customers at the time were tiny ($12-$99 a month). One $50k customer isn’t enough.

Branding 131

Branding SaaS Sales Business 131

The Daily Egg

DECEMBER 19, 2019

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.

User Experience 362

User Experience 362

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

Retention 281

Retention Metrics Scale Startup 281

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Predictable Revenue

DECEMBER 11, 2019

Relevance is how your product or service can help your prospect, and trust is the degree to which they believe you. When these elements are working in unison, they become a powerful force – the aforementioned spear – in starting sales conversations. The post The Importance of Relevance and Trust in Outbound Sales appeared first on Predictable Revenue.

Sales 179

Sales Revenue 179

Incredo

DECEMBER 3, 2019

If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Tom Tunguz

DECEMBER 1, 2019

In November, two spectacles occurred. The first is Dreamforce, Salesforce's annual event and the largest software conference in the world. The second is Elon Musk announcing the Tesla Cybertruck. Benioff and Musk use these events strategically. They engender an operational cadence to Salesforce and Tesla. There's no feeling like launch day. It's the day you reveal to the world the sumtotal of your team's efforts for weeks or months.

Startup 182

Startup Interviewing Innovation Engineering 182

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Or something. Or a lot. Or anywhere in between. Because it costs next to nothing to deliver.

Pricing 322

Pricing Enterprise Software Sales 322

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Payments

The Daily Egg

DECEMBER 17, 2019

As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan. It’s the most effective way for you to learn about what activities are hitting the mark and […]. The post CRO Made Easy: How to Drive Offline Conversions appeared first on The Daily Egg.

278

278

Intercom, Inc.

DECEMBER 31, 2019

As we cross the threshold from one decade to another, it’s natural to look back at the previous 10 years and try to make sense of events. Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Predictable Revenue

DECEMBER 12, 2019

The target account list: the backbone of every salesperson’s day, quarter, and year. It’s the roadmap, the blueprint, the keys to the kingdom. And penetrating your target account list, starts with preparation. You’ve got to know what’s on that list before you pick up the phone. The post Using the phone to penetrate your target account list with Catherine Brinkman appeared first on Predictable Revenue.

Revenue 162

Revenue 162

Neil Patel

DECEMBER 17, 2019

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.

Mobile 145

Mobile Content Marketing Data Metrics 145

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Revenue

Andreessen Horowitz

DECEMBER 9, 2019

It’s a Silicon Valley truism that product-market fit matters most for a startup. A founder’s ability to achieve that elusive goal is what separates the mega-donkey-deca-unicorn success stories from the vast majority of startups that either die quick and sudden … The post Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing appeared first on Andreessen Horowitz.

Startup 144

Startup Product Marketing Marketing 144

SaaStr

DECEMBER 9, 2019

(Note this is an update / refresh of our classic 2014 post). There are some real mysteries in SaaS. Even now that I understand them, I still see them as a bit of a mystery. Let me list a few: Why do customers buy a ton of seats up front , when they could start with a few and buy more later? Why do customers buy so much on the last day of the month? Great for sales reps looking to hit their quota.

Sales 317

Sales Revenue Software SaaS 317

The Daily Egg

DECEMBER 10, 2019

With the holidays around the corner, the time crunch is on for businesses to use every tactic available to bring in the most customers and make the highest number of sales. But with only so many hours in a day, it’s tough to know what activities are going to be the biggest bang for your […]. The post CRO Made Easy: Contact Page Edition appeared first on The Daily Egg.

Sales 246

Sales Business 246

Intercom, Inc.

DECEMBER 2, 2019

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strateg

Scale 209

Scale Outsourcing Services Scaling Technical Review 209

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Predictable Revenue

DECEMBER 5, 2019

In sales, and in life, there are few traits more important than genuine confidence – the confidence that people exude when they are simply being themselves. When you can access that state, and harness it for the betterment of yourself and your job, you can move mountains.and close lots of deals, and Alex Perry explains how to do it! The post How to show up confidently anywhere (including sales calls!

Sales 173

Sales Revenue 173

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 143

Marketing Social Media Advertising Content Marketing 143

Groove HQ

DECEMBER 17, 2019

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.

Customer Support 132

Customer Support 132

SaaStr

DECEMBER 19, 2019

We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??

Outsourcing Services 311

Outsourcing Services Scale SMB Pricing 311

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

Andreessen Horowitz

DECEMBER 30, 2019

This is a written version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. My day job is to think about the future, so I’ve been thinking … The post Life in 2030 appeared first on Andreessen Horowitz.

Mobile 118

Mobile AI 118

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.

Scale 189

Scale Marketing Business B2B 189

Predictable Revenue

DECEMBER 19, 2019

There are countless milestones on the road to startup success: the spark of a new idea, hiring the first members of your team, fundraising. startup growth can be a wild ride. But, of all the landmark moments on the way to world domination, getting your first batch of customers – 10, 50, 100 – surely ranks amongst the top. The post Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout appeared first on Predictable Revenue.

Startup 147

Startup Revenue 147