ProfitWell

NOVEMBER 22, 2019

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential customers that your service is worth their dollars. Your pricing page is where you convert leads into revenue. So, your pricing structure needs to be laid out in a digestible format for customers—you do this with a pricing matrix. Throughout this article, I’ll unpack what a pricing matrix is, how to set one up, and some stellar pricing matrix examples.

Pricing 56

Pricing B2C Acquisition compliance 56

Incredo

NOVEMBER 7, 2019

If you are a SaaS founder or a C-level executive, you have 2 reasons to walk through our guide: 1) You give SaaS demos frequently and want to know all the rules of this game, 2) You want to know how to train your sales team and improve their software presentation skills. Or if you are a sales rep at a SaaS company, this guide again can become a goldmine for you and your teammates.

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

BetterCloud

NOVEMBER 5, 2019

You might see a new role opening up soon in your IT department: SaaSOps Engineer. We introduced the SaaSOps movement at Altitude , our annual IT conference, because it was clear to us that this category exists. SaaSOps is a space that our forward-thinking community constantly operates within—there just hasn’t been a formal title for it yet. Here’s the definition: SaaSOps noun. : a practice referring to how software-as-a-service (SaaS) applications are managed and secured through centralized and

DevOps as a Service 76

DevOps as a Service Engineering Leadership Education 76

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix Van de Maele, Co-Founder and CEO of Collibra, will be joined by Teddie Wardi, Managing Director of Insight Partners, to unpack how he built a unicorn company from idea to conception to record growth.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Kellblog

NOVEMBER 26, 2019

Slowly and steadily, over the past decade, the industry has evolved from a mentality of “all salesreps must do everything” – including some percent of their time prospecting — to one of specialization. We, with the help of books like Predictable Revenue , have collectively decided that in-bound lead processing is different from outbound lead prospecting is different from low-end, velocity sales is different from high-end, enterprise sales.

Sales Hiring 99

Sales Hiring Marketing Sales Software Review 99

Incredo

NOVEMBER 28, 2019

What are common objections that you hear (or have) regarding Facebook ads for SaaS companies? “ Users log in to Facebook to see posts from their friends and for entertainment. Who’s consider subscribing to software? ”. Or maybe “ Users don’t always mention their job titles on Facebook. How can I target them even if they are my buyer persona?

Social Media 200

Social Media SaaS Advertising B2B 200

ProfitWell

NOVEMBER 26, 2019

There are a lot of moving parts when it comes to ensuring your subscription business stays healthy. And SaaS analytics play a crucial part. Tracking certain analytics will help keep you informed and alerted of your company’s health. There are a lot of tools out there, but they’re not one-size-fits-all. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business.

SaaS Payments 85

SaaS Payments Subscription Payment Features Technical Review 85

SaaStr

NOVEMBER 17, 2019

Probably once a week I’ll meet with a founder of a great early-ish stage SaaS start-up. Great logo customers, great early traction, at least some capital in the bank, in a good space. And after all the good news, I’ll hear, “And we win almost every deal.” Boy I hear this so often. A high win rate does keep you very capital efficient.

Scale 193

Scale Banking Scaling Marketing 193

Andreessen Horowitz

NOVEMBER 15, 2019

Editor’s note: It’s Summit week at a16z, so each day we’re sharing some of our favorite talks from the last few years. a16z Summit is an annual, invite-only event bringing together thinkers, builders, and innovators to explore and examine the … The post The End of Cloud Computing appeared first on Andreessen Horowitz.

Cloud 54

Cloud Innovation 54

Advertisement

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

NOVEMBER 26, 2019

Neeraj Agarwal of Battery Ventures a few years back simplified a lot of the journies top SaaS companies go on to TripleTripleDoubleDoubleDouble, T2D3. That the top SaaS companies triple in the early years, and then double after that to get to $100m+ in ARR. The best SaaS companies do indeed do this and it’s a great yardstick for VCs to measure potential unicorns and decacorns.

Retention 222

Retention Innovation Revenue SaaS 222

Predictable Revenue

NOVEMBER 21, 2019

Johann discusses how he and his companies work to unlock revenue, build brands, and, ultimately, empires for their clients. The foundations and fundamental steps a company should follow to increase revenue; and Johann’s cutting edge marketing process to ensure you meet your goals. And of course, how he puts these processes in practice in his businesses.

Revenue 165

Revenue Branding Marketing Business 165

Incredo

NOVEMBER 21, 2019

Have you noticed one of the latest and growing trends in the worklife? Passive income, flexible working hours, result-based remuneration, etc. Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay hi

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Practical Advice on SaaS marketing

NOVEMBER 6, 2019

· “Yes, we need to prepare customer success stories, but this week we need to prep for 5 demos.” · “Yes, we need to coordinate an email campaign, but right now we’re focused on this RFP.” · “Yes, we need to get out that quarterly newsletter, but these 2 deals need immediate attention.” · “Yes, we need to prepare a webinar for prospective customers, but today we need to [ fill in an urgent item of your choice here.

Marketing 138

Marketing Acquisition Customer Success SaaS 138

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and connectivity, it was not designed to deliver the millisecond performance, robust security, and reliability required for businesses today.

SaaS 188

SaaS AI Search Mobile Cloud 188

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. With so many metrics and variables to chase in each campaign, it gets increasingly difficult to market the product effectively.

Marketing 125

Marketing SaaS Traceability Branding 125

The Daily Egg

NOVEMBER 25, 2019

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].

Business 358

Business Innovation Technology Engagement 358

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Tom Tunguz

NOVEMBER 18, 2019

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. In particular, it was this section. Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How does the buyer journey evolve with time? How do buyers describe the product amongst each other?

Product Marketing 219

Product Marketing Startup Marketing Interviewing 219

Predictable Revenue

NOVEMBER 12, 2019

Starting out in sales as an SDR can be extremely exciting and rewarding, but also soul crushing when things don’t click. After chatting with hundreds of CEOs and sales leaders over the last couple years, I know they too feel the pressure when things aren’t working because, ultimately, the buck stops with them. But unlike those in leadership positions, a junior SDR tends to be pointed in a specific direction by a superior and will, by default, trust they’re being pointed in the right direction.

Leadership 207

Leadership Revenue Sales 207

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You also need to evolve and adapt at a greater pace than more established peers.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

NOVEMBER 22, 2019

Gartner has its latest Cloud report out , and while one can always pick at any report, it’s at least a well-resourced and reasoned source on the size of SaaS and the Cloud. The big learnings for SaaS founders and execs: Cloud overall will grow 17% next year to $266 Billion. That’s a lot of growth, and it means we’re solidly in the mainstream phase but not the mature phase.

SaaS 304

SaaS Cloud Business Scaling 304

Advertiser: Data Robot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

Generative AI

Neil Patel

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition.

Technical Review 145

Technical Review Mobile Software Review Engineering 145

The Daily Egg

NOVEMBER 12, 2019

How to Quickly Boost Conversion Rates for Your Online Store If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season. You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with […]. The post 5 Last Minute Conversion Tips Before the Holiday Season appeared first on The Daily Egg.

Marketing 277

Marketing 277

Tom Tunguz

NOVEMBER 21, 2019

Our portfolio company Chorus.ai released the State of Conversational Intelligence 2020. The report uses data from 5m sales and customer calls to benchmark sales team performance. There’s lots of great data in the report. Some of the data reaffirms rules of thumb. For example, the typical win rate of a sales qualified lead is 19%. Other data points are surprising.

Benchmarks 186

Benchmarks Customer Success Sales Data 186

Predictable Revenue

NOVEMBER 28, 2019

The challenge in sales is we are trying to get our needs met. That can be motivating – but it can also be a negative. We spend so much time trying to get people to care about what we do, and what we sell, but you have to start with what your customers care about and what they are trying to get done. The post How to deliver empathy as a prospector and increase sales with Brian Carroll appeared first on Predictable Revenue.

Sales 179

Sales Revenue 179

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar, and it exemplifies one of the biggest struggles with individual product strategies.

Strategy

Intercom, Inc.

NOVEMBER 13, 2019

If your support team is routinely asking the same set of questions at the start of every chat conversation, it’s time to ask if you’re using the right tools to triage support issues. Recently our internal tech support team found themselves in this situation while providing support to our 650-person team spread across five offices and timezones.

Technical Review 143

Technical Review Sales Hiring Sales Recruiting Software Review 143

SaaStr

NOVEMBER 9, 2019

Being a founder is easy. You just start something. Grab a smart friend, hop on over to WeWork, hit 99 Designs for the logo, and you’re off to the races. Being a CEO is tough. You have to convince people to join you. To drag the troops up the hill. To invest in you when there’s no logical reason to. To do the impossible. You probably haven’t done it before.

Sales Hiring 279

Sales Hiring Sales Recruiting AWS Churn 279

Andreessen Horowitz

NOVEMBER 21, 2019

The idea of reverse engineering biology seems like a paradox. How could we ever reverse engineer anything for which we didn’t “invent” the original technology? Radios, bridges, computers—all these are human-made, built from logical, clean cut, organized systems. Biology, on … The post How to Reverse Engineer Biology appeared first on Andreessen Horowitz.

Engineering 121

Engineering Technology Healthcare AI 121