Top SaaS Brief Growth Marketing Machine Learning Content for Tue.Sep 15, 2020

How Tech Uses CX Metrics to Find Bottlenecks to Product Led Growth

OpenView Labs

SEPTEMBER 15, 2020

Product led growth (PLG) codifies this end user-focused growth model. This approach goes all-in on end user ease and productivity to drive growth, and is a radical shift away from the acquisition growth model so familiar in the software industry. This “propensity to refer” is an excellent predictor of future growth.

Technical Review

Technical Review Metrics Scale Machine Learning

[Experiment] How AI is Changing the Way We Optimize at Unbounce

Unbounce

SEPTEMBER 15, 2020

When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. A lot of marketers are just too darned busy to follow up and optimize the stuff they’ve already shipped. According to HubSpot, only 17% of marketers use landing page A/B tests to improve conversion rates.

AI Artificial Intelligence Machine Learning Underperforming Technical Team

SaaS Brief

Tue.Sep 15, 2020

How Tech Uses CX Metrics to Find Bottlenecks to Product Led Growth

[Experiment] How AI is Changing the Way We Optimize at Unbounce

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