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Fri.Jan 24, 2020

subscription-strategy

Penetration pricing: definition, examples & expert insight | ProfitWell

ProfitWell

JANUARY 24, 2020

Penetration pricing is an acquisition strategy for companies that are trying to gain a foothold in highly competitive markets. Instead of having to compete with established brands solely on the value their product or service provides, this penetration strategy helps companies acquire new customers through price alone.

Pricing

Pricing Wireless Acquisition Entertainment

A Canoo for two

ProfitWell

JANUARY 24, 2020

Your top subscription news. The Athletic , a subscription-based digital sports media company, has officially raised $50 million in a Series D funding round led by Bedrock Capital, now apparently valued at $500 million after this new raise. Subscription content—alive and thriving. Do you like me? Or do you like like me?

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