OpenView Labs

JULY 12, 2019

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Over the last ten to fifteen years, marketing has become much more reliant on data.

Data 52

Data Marketplace as a Service Advertising Branding 52

ChurnZero

JULY 12, 2019

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

Chart Mogul

JULY 12, 2019

However, to do that, they also need to find a business model that allows them to achieve that in a sustainable way. It is also a highly diversified business. As a subscription business, it is important for the team to do analytics and to understand the number and behavior of their customers. . They have over 4.5

Strategy 64

Strategy Mobile Subscription Payment Features 64

SaaStr

JULY 12, 2019

248: Joe Chernov is the VP Marketing @ Pendo, the startup that understands and guides your users allowing you to create products they cannot live without. Before InsightSquared, Joe was Head of Content Marketing at Hubspot where he increased blog traffic by more than 1M visits/month and increased leads by 40%. What do they do?

Scale 134

Scale Sales Hiring Metrics Branding 134

Speaker: Scott Sehlhorst - President, Tyner Blain

A product-led company is one that grows through user adoption and word-of-mouth recommendation. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. The importance of retaining as well as acquiring customers to succeed in a product-led business.

Engineering

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Data